Category: Finance | Title: Pantone Color of the Year 2018: What It Is and Why It Matters | Tag: Pantone | Meta Description: The 2018 Pantone Color of the Year was Ultra Violet, a purple shade symbolizing creativity and innovation across design and branding.
What Was the 2018 Pantone Color of the Year
Pantone named Ultra Violet (Pantone 18-3838) as the 2018 Color of the Year. The shade is a deep, blue-based purple that Pantone described as thoughtful and inventive. The announcement came from Pantone Color Institute and was widely covered by design and business media, including Forbes. The selection process evaluates global cultural trends, design, fashion, and product development.
Ultra Violet is positioned as a non-traditional color that signals originality and forward-thinking design. Pantone has published the Color of the Year annually since 2000, and each choice is intended to reflect the mood of the moment. The 2018 pick was used by brands and manufacturers to signal innovation, imagination, and boundary-pushing ideas.
Why Pantone Chose Ultra Violet for 2018
Pantone cited the color's association with mystery, discovery, and creative exploration. Ultra Violet suggests experimentation and the desire to go beyond conventional solutions. In design and branding, the shade is used to convey innovation, personal expression, and a futuristic outlook.
Companies across industries use Pantone colors to align product design, packaging, and marketing with current trends. The 2018 choice influenced fashion, interiors, graphic design, and product styling. Pantone's system provides a standardized color language that helps designers and manufacturers communicate exact shades globally.
How the 2018 Pantone Color Influenced Design and Business
Designers incorporated Ultra Violet into fashion collections, packaging, and digital interfaces. Brands used the shade to signal creativity and innovation in product launches and campaigns. The color appeared in consumer goods, automotive design, and interior materials as a way to stand out in crowded markets.
Companies that align product colors with Pantone trends can gain visibility and signal cultural relevance. The 2018 choice was used by design teams to inspire new product lines and visual identities. For more on Pantone's color system and trend influence, you can visit the official Pantone website at pantone.com. Additional context on color trends in business and design is available at Forbes at forbes.com.