Who Is Amber Rae
Amber Rae is a creator, author, and business strategist known for projects such as the Do The Thing movement and related digital products. She has built a public brand around entrepreneurship, creativity, and online education, with a focus on helping creators monetize their work Forbes.
Her career spans online courses, books, and coaching programs, and she has been featured in business and lifestyle media discussing personal branding, sales, and creative leadership.
Business Model and Revenue Streams
Rae generates income primarily through online courses, membership communities, book sales, and coaching programs. Her Do The Thing platform offers structured courses on creativity, business growth, and marketing, with pricing tiers that vary by access level Forbes.
Course and Membership Structure
The Do The Thing membership includes video lessons, templates, and community access, with annual and monthly payment options. Revenue is also driven by her published books, which are sold through major retailers and her own website.
Public Presence and Milestones
Amber Rae maintains a large following across social platforms where she shares business and creativity insights. Her public milestones include bestselling books, launch campaigns for digital products, and partnerships with brands in the entrepreneurship and lifestyle space.
Key Metrics and Reach
Her courses have attracted thousands of students, and her community has grown through email lists and social engagement. Public data shows consistent launches and product iterations aligned with creator-economy trends SEC EDGAR.
Brand Partnerships and Industry Context
Rae has collaborated with companies in the digital tools, education, and lifestyle sectors, aligning with brands that target entrepreneurs and creatives. These partnerships typically involve course promotion, affiliate deals, and co-branded content.
Creator Economy and Market Position
Her business fits within the broader creator economy, where individuals monetize expertise through digital products and communities. Industry reports highlight the growth of this sector, with platforms and tools increasingly supporting independent creators Forbes.