Who Founded Anastasia Beverly Hills
Anastasia Beverly Hills was founded by Anastasia Soare, a Romanian-born entrepreneur who built the brand around brow shaping expertise. She entered the cosmetics industry in the 1990s after developing a method for precise eyebrow arching, which later became the foundation of the brand. Soare is the sole founder and controlling owner of Anastasia Beverly Hills, a company known for brow products, palettes, and professional makeup tools. She is widely credited with popularizing the brow lift trend and shaping modern eyebrow aesthetics. Her background in cosmetology and precision styling remains central to the brand's identity. Forbes
The brand was officially launched in 1997 in Beverly Hills, California, with a focus on professional brow products and personalized makeup services. Soare opened the first Anastasia Beverly Hills studio in Beverly Hills, where high-profile clients and makeup artists began visiting for custom brow shaping. The studio evolved into a retail cosmetics brand that expanded internationally over the following decades. Today, the company operates as a privately held cosmetics brand with global distribution and a strong professional artist network. Soare remains actively involved in product development and brand direction, maintaining direct control over the company's creative vision.
Anastasia Beverly Hills Brand Growth and Ownership
Anastasia Beverly Hills grew from a single studio into a global cosmetics brand recognized for its brow pencils, powder palettes, and highlighters. The brand gained widespread attention in the 2010s as brow grooming became a dominant beauty trend, with products often selling out quickly. Anastasia Soare retained full ownership of the company throughout its expansion, with no public record of outside investors acquiring a majority stake. The brand is distributed through major retailers, specialty beauty stores, and its own official channels worldwide. Anastasia Beverly Hills continues to release seasonal collections and professional-focused product lines under Soare's leadership. Bloomberg
Anastasia Beverly Hills has been recognized as a leading prestige cosmetics brand, frequently appearing in industry rankings for brow and face product sales. The brand's revenue has grown steadily as it expanded into new product categories, including skincare-infused makeup and limited-edition collaborations. Soare's net worth has been estimated by financial outlets based on the brand's private valuation and retail performance. The company maintains a strong presence among professional makeup artists, who often recommend Anastasia Beverly Hills tools and palettes. The brand's growth reflects continued consumer demand for precision brow products and neutral-toned makeup collections.
Anastasia Soare's Role and Industry Influence
Anastasia Soare is the CEO and creative director of Anastasia Beverly Hills, overseeing product development, branding, and global expansion. She is known for her precise brow-shaping methodology, which she developed based on facial geometry and proportional balance. Soare has trained thousands of makeup artists through the brand's education programs and professional certification courses. Her approach to eyebrow shaping has been adopted by salons and cosmetics professionals worldwide, reinforcing the brand's authority in the brow category. She continues to influence beauty trends through product launches, industry partnerships, and direct engagement with professional artists. SEC
Anastasia Beverly Hills remains a privately held company, with Anastasia Soare as the principal owner and decision-maker. The brand's private status means detailed financial disclosures are not publicly available, but retail data and industry reports show consistent growth in prestige brow and face makeup segments. Soare has avoided major corporate mergers, keeping the brand independent while expanding its global footprint. Anastasia Beverly Hills products are sold in