Category: Finance | Title: Anastasia Beverly Hills Matte Lipstick Price, Shade Range, and Brand Ownership Structure | Tag: Beauty Finance | Meta Description: Data on ABH matte lipstick pricing, shade count, parent company revenue, and SEC filings for the beauty conglomerate...
Product Overview and Pricing
Anastasia Beverly Hills matte lipstick is a cosmetic product line sold by the Anastasia Beverly Hills brand, which operates as a subsidiary of the beauty conglomerate The Estée Lauder Companies. The line features a range of matte finishes across multiple collections, with standard retail prices typically set between $22 and $26 per unit in the United States. The product is distributed through company-owned stores, authorized retailers, and the brand’s official e-commerce platform. For broader context on the parent company’s financial structure, see Forbes.
The matte lipstick formulation is designed to deliver a flat, non-shiny finish with a focus on pigment intensity and wear time. The product is available in a large shade portfolio, with the brand regularly expanding the range through seasonal drops and collaborations. Each shade is assigned a specific name and number within the collection, and product listings on the brand’s official site provide ingredient lists, shade descriptions, and swatch images. The Estée Lauder Companies report segment-level revenue data in their public filings, which include breakdowns of the makeup and fragrance divisions where this product sits. The latest available financial reports can be accessed via SEC EDGAR.
Brand Ownership and Corporate Structure
The Anastasia Beverly Hills brand was founded by Anastasia Soare and is currently majority owned by the Estée Lauder Companies, a publicly traded multinational corporation listed on the New York Stock Exchange under the ticker symbol EL. The acquisition of the brand strengthened Estée Lauder’s portfolio in the prestige makeup segment, placing ABH alongside other acquired labels such as Too Faced and Becca. The corporate structure involves Estée Lauder Companies Inc. as the parent entity, with operating divisions organized by product category and geography. Detailed ownership and segment reporting are disclosed in the company’s annual 10-K filing.
The Estée Lauder Companies’ fiscal year ends in June, and the company reports consolidated revenue, operating income, and segment data in its annual filing with the SEC. The makeup division, which includes the Anastasia Beverly Hills line, is reported as a distinct operating segment. Investors and analysts track the performance of this segment to assess the impact of prestige beauty brands on overall corporate revenue. The most recent 10-K filing provides the latest segment revenue figures and is available on the SEC EDGAR database.
Market Position and Distribution
Anastasia Beverly Hills matte lipstick competes in the prestige matte lipstick segment against brands such as MAC, NARS, and Huda Beauty. The brand positions itself as a mid-to-premium option, with distribution through department stores, specialty beauty retailers, and direct-to-consumer channels. The company’s revenue from the makeup division is influenced by new product launches, shade releases, and seasonal promotions. The brand’s visibility is supported by professional makeup artist partnerships and social media marketing, which are standard practices in the prestige beauty sector. For an overview of the broader prestige beauty market, see Forbes.