Current Ownership Structure of Anastasia Beverly Hills
Anastasia Beverly Hills is owned by The Estée Lauder Companies Inc., a publicly traded multinational cosmetics corporation headquartered in New York. The acquisition was completed in 2014 when Estée Lauder acquired the brand from its founders for an estimated $350 million, integrating it into the company's prestige division alongside labels like Tom Ford and Le Labo. The transaction is documented in SEC filings and financial reports available on the Estée Lauder investor relations page Estée Lauder Investor Relations.
The brand operates as a subsidiary within Estée Lauder's portfolio, with its day-to-day management reporting through the company's global prestige group. Anastasia Beverly Hills maintains its own creative and product development teams while benefiting from Estée Lauder's distribution networks, supply chain infrastructure, and international retail partnerships. The brand's flagship products, particularly the Brow Wiz and Dipbrow Pomade, remain central to its identity within the parent company's lineup.
Key Executives and Leadership at Anastasia Beverly Hills
The current head of Anastasia Beverly Hills reports to Estée Lauder's executive leadership team, with the brand's president overseeing product innovation, marketing, and global expansion strategies. Leadership appointments are typically announced through Estée Lauder's corporate communications and major business outlets like Forbes Forbes, which regularly covers executive changes within the cosmetics industry.
Anastasia Soare, the founder and original owner, remains a central figure associated with the brand's identity and legacy, though operational control rests with Estée Lauder's appointed management team. The company has expanded its executive ranks to include roles focused on digital commerce, influencer partnerships, and international market penetration, reflecting the brand's growth trajectory under corporate ownership.
Financial Performance and Market Position
Anastasia Beverly Hills contributes to Estée Lauder's prestige cosmetics segment, which generates billions in annual revenue and competes with LVMH-owned brands and other luxury players. The brand is consistently ranked among the top brow and contour product lines in the professional beauty market, with strong sales performance in both professional salons and direct-to-consumer channels.
The brand's growth has been supported by strategic investments in digital marketing, celebrity endorsements, and expansion into new product categories beyond its original brow-focused lineup. Industry analysts track Anastasia Beverly Hills' performance as part of Estée Lauder's broader quarterly earnings reports, with the prestige division's results reflecting the brand's contribution to the parent company's overall financial health.