Who Owns Anastasia
The Anastasia brand is most closely associated with Anastasia Beverly Hills, the cosmetics company founded by Anastasia Soare. The brand is controlled through her private holding structure, with Soare serving as the founder and primary decision-maker. The company operates as a privately held beauty business rather than a publicly traded entity, so detailed ownership percentages are not disclosed in public filings Forbes.
Anastasia Beverly Hills was established in the early 1990s and grew into a major brow and cosmetics brand. The business remains under the direct influence of its founder, with no large external parent company publicly reported as the controlling owner. The brand's products are distributed through retailers, specialty stores, and its own direct channels Forbes.
Anastasia Beverly Hills Brand Structure
The Anastasia Beverly Hills brand operates as a private cosmetics company focused on brow products, makeup, and skincare. The company is headquartered in the United States and serves a global customer base through both online and offline retail partners. The brand's product lines include tools, formulas, and collections that are positioned in the prestige beauty segment Forbes.
The business model relies on a mix of direct-to-consumer sales and partnerships with major retailers and beauty distributors. Anastasia Beverly Hills maintains a strong digital presence and uses social media and influencer partnerships to reach customers. The brand's private structure means it is not required to file detailed financial disclosures with the SEC SEC.
Key Facts About the Anastasia Owner
The owner of the Anastasia brand is Anastasia Soare, who is widely recognized as the founder of Anastasia Beverly Hills. Soare built the brand around brow grooming and cosmetics, drawing on her background in the beauty industry. The company's growth has been driven by product innovation, celebrity recognition, and a strong retail presence Forbes.
Anastasia Beverly Hills remains a privately held company, and the founder retains a central role in its direction. The brand is known for its brow products, particularly the Brow Wiz and Dipbrow Pomade lines. The company's private status means that specific ownership stakes, revenue figures, and valuation details are not publicly reported SEC.