Who Is Anastasia Soare and What Is Her Net Worth
Anastasia Soare is a Romanian-born American entrepreneur and the founder of Anastasia Beverly Hills, the cosmetics brand known for defining modern brow shaping. She built a global beauty empire starting from a single salon in Beverly Hills and expanded into a multi-billion-dollar brand. Her estimated net worth in 2025 is in the hundreds of millions, according to public reports and Forbes coverage of celebrity beauty founders Forbes.
Soare's wealth comes from the sale and ongoing growth of Anastasia Beverly Hills, which she co-founded with her daughter. The brand is widely credited with popularizing the "golden ratio" brow shape and setting industry standards for brow products and tools. Her business model combines direct-to-consumer retail, professional education, and high-profile collaborations with makeup artists and celebrities.
Anastasia Beverly Hills: Products, Retail, and Market Position
Anastasia Beverly Hills offers a wide range of brow products, including pomades, powders, pencils, gels, and brushes, as well as a growing skincare and face line. The brand is sold through Sephora, Ulta Beauty, its own website, and international retailers, making it one of the most widely distributed prestige beauty brands in the United States Sephora.
The company has maintained a strong market position by focusing on education, with Anastasia Soare and her team training thousands of brow artists worldwide. The brand's social media presence and influencer partnerships have helped it stay relevant among younger consumers. Anastasia Beverly Hills continues to expand its product categories while keeping brow tools and formulas at the core of its identity.
Early Life, Career Path, and Business Milestones
Anastasia Soare was born in Romania and later moved to the United States, where she worked as a professional aesthetician specializing in eyebrow shaping. She developed her signature approach to brow design based on the golden ratio, which she applied in her Beverly Hills salon and later formalized into a brand Business of Fashion.
Key milestones include the launch of Anastasia Beverly Hills as a cosmetics line, the opening of flagship locations, and the brand's acquisition by a major private equity firm. Soare has been recognized as a pioneer in the beauty industry, with her methods taught in makeup schools and used by professionals globally. Her career trajectory reflects a focus on precision, education, and building a scalable luxury beauty business.