Current Style Status of Skinny Jeans
Google Trends data shows that searches for skinny jeans declined steadily from late 2022 through early 2025, with straight-leg and wide-leg queries overtaking them in the United States and Europe. Search interest for "skinny jeans" now sits below the five-year average, while "relaxed fit jeans" and "wide leg jeans" have risen above it. This shift is visible across major retail sites, where skinny jeans represent a shrinking share of new jean SKUs. As of mid-2025, many fast-fashion and premium brands have reduced skinny styles in their core denim lines. Forbes reports that skinny jeans lost top search and sales ranking as consumers shifted toward looser fits.
WGSN and Heuritech, which track global fashion demand using image recognition and retail data, report that straight-leg and wide-leg denim grew faster than skinny cuts in 2024 and 2025. Their data shows that skinny jeans now account for less than 25 percent of new denim launches from major brands. In contrast, relaxed and bootcut styles have grown to over 35 percent of new jean launches. The trend is strongest among Gen Z and Millennial shoppers, who favor comfort and movement. Heuritech's AI-powered trend data shows relaxed fits overtaking skinny cuts in both street-style imagery and retail assortments.
Brand and Retail Evidence
Denim Brands Adjusting Product Mix
Levi's, Wrangler, and Lee have publicly noted a move away from skinny fits. Levi's 2024 and 2025 product launches emphasize 501, 502, and 514 styles, which are straight and tapered, while skinny options are pushed to fewer colorways and seasonal drops. Wrangler's 2025 denim line highlights "relaxed" and "comfort" fits as core categories, with skinny labeled as a legacy option. These shifts are reflected in buy-ship ratios, where skinny jeans show higher return rates and lower sell-through at major retailers. Levi's current denim lineup emphasizes straight and tapered fits over skinny.
Fast-Fashion and Premium Retail Assortments
Zara, H&M, and Uniqlo have expanded relaxed and wide-leg denim in their spring and fall 2025 collections while reducing skinny jean introductions. In their online search bars and category filters, "wide leg" and "straight leg" now appear above "skinny" in recommended results. Premium denim brands such as AG Jeans and Frame have also introduced more oversized and barrel-leg styles in their 2025 lookbooks. These changes align with broader search data showing that consumers now search for comfort-oriented fits more often than skinny fits. Zara's 2025 denim range features relaxed and wide-leg styles as core categories.
Search and Social Signals Confirming the Trend
Pinterest and TikTok Visual Search Data
Pinterest's annual fashion report and TikTok style trend summaries show that "wide leg jeans" and "relaxed fit denim" have grown in saved and viewed content, while skinny jeans appear less in top style videos. Pinterest's 2024 and 2025 trend lists highlight "relaxed fit" and "barrel leg" as rising categories, with skinny jeans listed as