Behr Color of the Year 2022
Behr named a 2022 Color of the Year as part of its annual consumer and professional palette release for North American markets. The selection reflects current interior and exterior design trends and is used by painters, designers, and retailers in the United States. Behr is a paint and coatings brand owned by the PPG Industries conglomerate, which reports brand performance in its annual financial filings. The color is marketed as a versatile neutral that works across walls, trim, cabinets, and exterior siding in residential projects. PPG provides technical data sheets and color matching through its professional and consumer channels, including the Behr color tools on its website. For details on PPG's financial reporting and brand portfolio, see the company's investor relations page at PPG Investor Relations.
The 2022 palette includes the headline color plus coordinated hues for interiors and exteriors, with specific product lines such as Behr Premium Plus and Behr Marquee. The brand publishes color cards, fan decks, and digital tools that show how the 2022 selections coordinate with classic neutrals and bold accents. Professional painters and DIY users can access the palette through Behr retail partners, home improvement chains, and the brand's online ordering system. The 2022 release aligns with broader industry trends toward warm, grounded tones and flexible neutrals that support both modern and traditional interiors. The brand also provides guidance on sheen levels, surface preparation, and coverage rates for the 2022 palette in its technical documentation and consumer support resources.
Behr 2022 Palette and Design Trends
Interior Trends
Behr's 2022 interior palette emphasizes warm neutrals, soft whites, and muted earth tones that support open, light-filled living spaces. The brand highlights combinations for living rooms, kitchens, bedrooms, and bathrooms that pair the 2022 colors with high-reflectance whites and low-saturation accents. Design guidance focuses on balance, with recommendations for using the 2022 color on walls, cabinetry, and trim to create cohesive rooms. The palette is positioned for both rental-friendly updates and full renovations, with data on coverage per gallon and recommended tools for application. Behr publishes project examples and color stories that show how the 2022 tones perform under different lighting conditions in real homes.
Exterior Trends
For exteriors, Behr's 2022 palette includes colors formulated for siding, doors, shutters, and trim, with an emphasis on durability and curb appeal. The brand provides guidance on color combinations that complement common architectural styles, from modern farmhouse to contemporary and traditional. Behr's exterior products are marketed with data on weather resistance, fade protection, and surface preparation requirements for wood, fiber cement, and masonry. The 2022 exterior colors are positioned to support both bold statement facades and understated, neutral exteriors that align with neighborhood standards. The brand's technical resources include color cards, sample pots, and digital visualization tools that help homeowners preview the 2022 palette on their homes.
Behr Brand Position and Market Context
Company and Market Data
Behr operates within the architectural coatings segment of PPG Industries, competing with brands such as Sherwin-Williams and Benjamin Moore in the U.S. market. The brand targets both professional painters and DIY consumers through a network of retailers, home improvement stores, and direct-to-consumer channels. Behr's annual color programs, including the 2022 release, are part of a broader strategy to drive traffic to retail partners and increase share in the residential paint segment. The brand's performance is influenced by housing market trends, DIY activity levels,