Ben and Jerry Now: Ownership and Corporate Structure
Ben Cohen and Jerry Greenfield remain the cofounders of Ben & Jerry's, but the company is now a subsidiary of Unilever. Unilever acquired Ben & Jerry's in 2000 for about $326 million, and the brand operates within Unilever's Ice Cream division, which reports under the company's annual financial statements and investor relations disclosures Unilever 2023 Results.
As of the latest public filings, Unilever maintains majority control over the Ben & Jerry's brand, while Cohen and Greenfield retain a historical association and limited ongoing operational roles. The brand's financial results are consolidated in Unilever's segment reporting, with the Ice Cream division generating the majority of its revenue from European markets and a smaller share from North America Unilever Official Website.
Ben and Jerry Now: Current Financial Performance
Ben & Jerry's revenue is reported as part of Unilever's Ice Cream division, which faced headwinds in 2023 due to inflation, pricing pressure, and shifting consumer demand. Unilever's total revenue for the year was approximately 60 billion euros, with the Ice Cream segment contributing a declining share as the company restructures its portfolio and evaluates divestitures Unilever 2023 Results.
The brand's standalone financials are not disclosed separately, but Unilever's segment data shows that the Ice Cream division's operating profit margin has been under pressure from rising input costs and competitive pricing in the U.S. and European markets. Analysts note that Ben & Jerry's remains a valuable brand asset within Unilever's portfolio, though its growth trajectory has lagged behind the company's core personal care and home care segments Forbes Analysis on Unilever Ice Cream.
Ben and Jerry Now: Strategy, Innovation, and Market Position
Ben & Jerry's continues to focus on social mission campaigns, limited-edition flavors, and sustainability initiatives as part of its brand strategy. The company has introduced plant-based and non-dairy product lines, aligning with broader industry trends toward alternative proteins and reduced dairy dependency Ben & Jerry's Official Website.
Product Innovation and Retail Distribution
The brand maintains a strong retail presence in the United States, with products sold in grocery stores, convenience outlets, and direct-to-consumer channels. Unilever has invested in digital marketing and loyalty programs to drive repeat purchases, while also expanding distribution in select international markets where premium ice cream demand is growing Ben & Jerry's Official Website.
Social Impact and Corporate Governance
Ben & Jerry's public stance on social issues, including climate action and racial equity, remains a core part of its identity. The company publishes annual impact reports and aligns its messaging with Unilever's broader Sustainable Living Plan, which sets targets for reducing environmental footprint and improving supply chain transparency Unilever Sustainable Living Plan.