Target's Fake Eyelashes: Brands, Styles, and Price Range
Target carries a wide selection of false eyelashes from brands like Ardell, Eylure, and House of Lashes, with individual lashes, strips, and clusters priced between $5 and $25 as of mid-2025. Ardell Wispies remain a top seller for everyday volume, while Ardell Demi Wispies offer a shorter band for a natural fit. The retailer also stocks magnetic lash kits and lash bundles, often under its own private-label brands, with multi-packs positioned as budget-friendly alternatives to department store options. For specific product lines and current stock, you can check Target's official false lashes page on Target's website.
Target's private-label lash offerings, including lines sold under the GoodSkin Labs and LILY & LILY names, focus on lightweight bands and natural-looking fibers, with most styles priced under $15. Ardell remains the dominant brand in Target's lash aisle, accounting for the majority of shelf space and online search visibility for false lashes on the retailer's site. The retailer also carries lash primers, lash glue, and lash curlers from brands like Duo and Ardell, often bundled with lash purchases at a discount. According to Target's own site navigation, lashes are organized by style type, brand, and price, making it easy to compare options directly.
Best-Selling and Highly Rated False Lashes at Target
The Ardell Wispies 113 remain the highest-rated false lashes at Target, with thousands of customer reviews averaging above 4.5 stars for comfort and natural look. Ardell Demi Wispies 103 and Ardell Lash Couture clusters are also top performers, frequently appearing in Target's online "bestseller" and "favorite" lash carousels. House of Lashes' Shelby and Demi styles have gained traction in recent years for their reusable design and soft band, with prices typically ranging from $18 to $25 at Target. For current ratings, reviews, and availability, you can browse Target's false lashes collection on Target's website.
Target's online filtering system lets shoppers sort lashes by rating, price, and brand, with the highest-rated options often featuring lightweight cotton or silk bands and synthetic or mink-style fibers. Ardell's magnetic lash kits, which include a magnetic liner and lashes, are among the fastest-growing categories in Target's lash assortment, appealing to users who want a quicker application process. The retailer also highlights "Target's Top Picks" badges on select lash products, signaling high customer satisfaction and repeat purchases. In-store and online availability is generally strong, with most popular lash styles stocked in major Target locations and on Target.com year-round.
How to Choose the Best Fake Eyelashes at Target
When selecting false lashes at Target, focus on band type, lash material, and intended use: lightweight cotton bands suit beginners, while silk and magnetic bands offer more precise application for experienced users. Synthetic lashes are the most affordable and durable option, typically priced between $5 and $12, while mink-style fibers provide a softer, more natural appearance at a higher price point. For a detailed comparison of lash types and application tips, you can refer to Allure's false lash guide on Allure's website.
Target's lash assortment includes options for different eye shapes, with short-band lashes designed for hooded eyes and longer, curlier styles for round or almond eyes. Ardell's cluster lashes and individual lash packs allow for a more customizable look