Leading Streaming and Smart TV Platforms
The global streaming market is dominated by a few major platforms. Netflix reported over 282 million paid memberships worldwide in Q1 2025, while Disney+ reached about 150 million subscribers in the same quarter. Amazon Prime Video and Apple TV+ continue to expand their libraries and original content. These services are accessible through native applications on most smart TVs, including models from Samsung, LG, and Sony. For a detailed overview of market leaders, see this Forbes report on streaming wars The Top Streaming Services and How They Compare.
Smart TV operating systems from Samsung (Tizen), LG (webOS), and Google (Android TV/Google TV) power the majority of new televisions sold globally. These platforms integrate streaming apps, voice assistants, and home control features into a single interface. In 2024, Samsung and LG led global TV shipment volumes, with their smart platforms preinstalled on most models. Apple TV 4K focuses on integration with the Apple ecosystem, including AirPlay and Apple Fitness+. Android TV and Google TV devices, such as Chromecast with Google TV, provide access to the Google Play Store and Assistant.
Applications for Live Television, Sports, and News
Live TV streaming services such as YouTube TV, Hulu + Live TV, and Sling TV offer alternatives to traditional cable. YouTube TV provides live channels and cloud DVR storage, while Sling TV offers customizable base packages starting at a lower price point. These applications are available on smart TVs, streaming sticks, and gaming consoles. For sports, ESPN+, NFL+, and MLB.TV deliver out-of-market games and exclusive content. In 2024, the NFL signed a multi-year broadcast deal with YouTube TV and other streaming providers, expanding live sports access.
News applications from major networks and aggregators allow users to watch live broadcasts and on-demand segments. Bloomberg, CNBC, and Fox News provide dedicated apps with real-time market data and alerts. Pluto TV and Tubi offer free, ad-supported live TV channels and on-demand movies. These services are integrated into smart TV interfaces and can be cast from mobile devices using protocols such as AirPlay and Google Cast.
Utility, Productivity, and Niche TV Applications
Beyond entertainment, TV applications support fitness, education, and home management. Peloton, Apple Fitness+, and YouTube Fitness offer workout classes on large screens. For home control, apps from Samsung SmartThings, LG ThinQ, and Google Home allow users to adjust settings on compatible TVs and other smart devices. Tesla and SpaceX use video feeds and dashboards that can be accessed on compatible displays for monitoring and data visualization Tesla SpaceX.
Financial and business applications bring real-time market data to the television screen. Bloomberg Terminal users can view tickers and news on compatible smart TVs, while brokerage apps from firms like Fidelity and Schwab provide portfolio tracking. The U.S. Securities and Exchange Commission publishes company filings and market data online, which can be accessed via web-based TV interfaces SEC.gov. These tools help investors monitor assets alongside entertainment content without switching devices.