Current CEO and Leadership Structure
Burt's Bees operates as a personal care brand under parent company Clorox Company. The brand does not have a separate public CEO; its leadership falls under Clorox's executive team. Clorox's CEO is Linda Rendle, who assumed the role in 2024, succeeding Don Knauss. Under Rendle, Burt's Bees continues as a key portfolio brand within Clorox's Household Solutions division. The brand remains headquartered in Durham, North Carolina, and focuses on natural personal care products including lip balm, toothpaste, and skincare. For more on Clorox's current leadership, see the official company profile on the Clorox website Clorox Company Leadership.
Burt's Bees was founded in 1984 by Burt Shavitz and Roxanne Quimby. The brand was acquired by Clorox in 2007 in a deal valued at approximately $925 million. Since the acquisition, Burt's Bees has maintained its independent brand identity while leveraging Clorox's global distribution and supply chain infrastructure. The brand is widely recognized for its "Natural" positioning and its use of beeswax and other natural ingredients. Burt's Bees products are sold in over 190 countries through retailers, mass merchants, and e-commerce platforms. The brand's continued operation under Clorox demonstrates the parent company's commitment to the natural personal care segment.
Compensation and Corporate Governance
Clorox Executive Compensation
As Clorox's CEO, Linda Rendle's total compensation is structured around base salary, annual bonus, stock awards, and other benefits. Clorox files executive compensation details in its annual proxy statement submitted to the U.S. Securities and Exchange Commission. The most recent proxy filings provide exact figures for base pay, equity grants, and performance-based incentives for the CEO and other named executive officers. These filings are publicly accessible through the SEC's EDGAR database SEC EDGAR Filings. Compensation levels are benchmarked against peer companies in the consumer staples sector.
Clorox's board of directors oversees executive compensation through a dedicated compensation committee. The committee uses both internal performance metrics and external market data to set pay levels for the CEO and other executives. Burt's Bees brand performance contributes to Clorox's overall financial results, which in turn influence executive incentive payouts. The brand's revenue growth and margin performance are tracked as part of the company's consolidated reporting. Clorox's governance practices are designed to align executive incentives with long-term shareholder value creation.
Brand Performance and Market Position
Revenue and Market Share
Burt's Bees is one of the leading natural personal care brands in North America. The brand's product portfolio includes lip care, oral care, skin care, and hair care items. Clorox reports Burt's Bees sales as part of its consolidated revenue in quarterly and annual earnings releases. The brand competes in the natural and organic personal care segment against companies such as The Honest Company and Dr. Bronner's. Burt's Bees maintains a strong retail presence in major drugstore and mass merchandise chains across the United States and Canada. The brand's market position is reinforced by its widespread availability and consumer trust in natural formulations.
Clorox's financial results reflect the performance of Burt's Bees alongside other brands in its portfolio. The company's annual reports provide segment-level data on sales growth and profitability for Burt's Bees and other brands. Investors and analysts track Burt's Bees performance as a key driver of Clorox's top-line growth in the personal care category. The brand's expansion into new product categories and international markets supports its long-term growth trajectory. Burt's Bees continues to benefit from growing consumer demand for natural and sustainably sourced personal care