Category: Finance | Title: Burt's Bees Guy: The Man Behind the Natural Personal Care Brand | Tag: Burt's Bees | Meta Description: Facts about Burt's Bees guy, the brand's founder, ownership, and financial performance...
Who Is Burt's Bees Guy
Burt's Bees guy refers to Burt Shavitz, the co-founder of Burt's Bees, a personal care brand known for beeswax-based lip balms and skincare. Shavitz started the company in 1984 with Roxanne Quimby in Maine, building it around natural ingredients and a beekeeping identity. The brand became a global symbol of affordable, natural personal care, and Shavitz remained the public face for decades.
Ownership and Financial Performance
Burt's Bees was acquired by Clorox in 2007 for approximately $925 million, with the deal structured as a cash transaction. Under Clorox ownership, Burt's Bees expanded into a full personal care line and became a major competitor in the natural beauty segment.
Revenue and Market Position
Clorox has not disclosed exact Burt's Bees revenue in recent filings, but the brand is consistently reported as one of Clorox's top performers. Burt's Bees competes with companies like The Body Shop, Lush, and mainstream brands launching natural lines.
Global Distribution
Burt's Bees products are sold in over 30 countries through retailers, drugstores, and e-commerce platforms, including Amazon and Walmart. The brand's distribution footprint supports its position in the mass-market natural personal care category.
Founder Story and Legacy
Burt Shavitz, the original Burt's Bees guy, was a beekeeper and photographer who met Quimby at a flea market in Maine. Their partnership grew from handmade beeswax candles and lip balms into a multinational brand before Shavitz left the company in the late 1990s.
Post-Burt's Bees Life
Shavitz lived quietly in Maine after leaving the company and continued beekeeping until his death in 2015. His legacy remains tied to the brand's natural, bee-centric identity, which Clorox continues to use in marketing and product design.
Brand Identity
The Burt's Bees guy image persists on product packaging and campaigns, symbolizing the brand's origins in simple, natural personal care. The brand's visual identity relies on the bumblebee logo and earthy, minimalist design.
Current Leadership
Clorox executives manage Burt's Bees as part of the company's portfolio of consumer brands, with product development and marketing decisions guided by Clorox's corporate strategy.
Competitive Landscape
Burt's Bees faces competition from both dedicated natural brands and mass-market companies expanding their natural and clean beauty lines. The brand's strength lies in its long-standing association with natural ingredients and affordable pricing.
For more on Burt's Bees brand history and ownership, see Forbes.
For Clorox financial details, see SEC.