Burt's Bees Sun Care Product Line and SPF Ratings
Burt's Bees sun care includes mineral-based lotions, sticks, and tinted formulas with SPF ratings from 15 to 50+. The line emphasizes zinc oxide and titanium dioxide as active ingredients, with many products labeled broad-spectrum for UVA and UVB protection. The brand positions its sun care as part of a personal care portfolio focused on natural ingredients, with formulas free from oxybenzone and octinoxate in select items as reported by Forbes.
Burt's Bees sun care products are sold through major retailers, drugstores, and e-commerce platforms in the United States and international markets. The brand uses a combination of SPF numbers, PA ratings, and water-resistance claims on packaging, with specific claims varying by product. Clorox, the parent company, reports personal care segment sales that include Burt's Bees as a key brand within its portfolio of consumer brands.
Ownership, Corporate Structure, and Financial Context
Burt's Bees is owned by Clorox Company, a publicly traded consumer products company listed on the New York Stock Exchange under the ticker symbol CLX. Clorox acquired Burt's Bees in 2007, and the brand now operates as part of Clorox's personal care division alongside other natural and sustainable personal care labels. The acquisition is documented in Clorox's public filings and investor materials per SEC filings.
Clorox reports its personal care segment revenue in quarterly earnings releases and annual reports, with Burt's Bees contributing to sales in the natural and personal care category. The segment includes skin care, oral care, and sun care products, with Burt's Bees positioned as a brand targeting consumers seeking naturally derived personal care options. Clorox's financial results and segment breakdowns are available in its public filings on the company's investor relations site.
Sun Care Ingredients, Safety Standards, and Market Position
Burt's Bees sun care formulas rely on mineral active ingredients such as zinc oxide, with many products avoiding chemical UV filters like oxybenzone and octinoxate. The brand highlights reef-safe and sensitive-skin-friendly positioning in marketing and on packaging, aligning with broader industry trends toward mineral-based sun protection. Ingredient lists and SPF claims are printed on product labels and detailed on the brand's official website.
The global sunscreen market includes major players such as Neutrogena, Banana Boat, and Supergoop, with Burt's Bees competing in the natural and mineral segment. Burt's Bees sun care products are available in drugstores, mass retailers, and online, with distribution supported by Clorox's consumer products infrastructure. The brand's market position is shaped by its natural ingredient focus and its association with the Burt's Bees lip balm and personal care heritage via the official Burt's Bees website.