What Is the Call Her Daddy Podcast and Who Are Its Hosts
Call Her Daddy is a top-rated business and pop culture podcast hosted by Alex Cooper and Sofia Franklyn. The show launched in 2018, grew rapidly, and signed an exclusive deal with Spotify in 2020. As of 2024, it remains one of the most downloaded podcasts in the United States, consistently ranking in the top 10 on Apple Podcasts and Spotify charts Forbes.
The show focuses on relationships, entrepreneurship, and personal finance advice for young listeners. Alex Cooper, the primary host, has built a personal brand around candid conversations and direct audience engagement. Sofia Franklyn co-created the show and later launched her own independent ventures after leaving the partnership.
Revenue, Sponsorship Deals, and Business Model
Call Her Daddy generates revenue through Spotify exclusivity fees, dynamic ad insertion, and brand partnerships. Industry estimates suggest the show earns several million dollars annually from its exclusive Spotify deal, which includes production support and promotional guarantees Forbes.
Sponsors include direct-to-consumer brands, fintech companies, and lifestyle products targeting the 18 to 34 demographic. The show uses mid-roll and pre-roll ad slots, with host-read integrations that command higher CPMs than standard programmatic ads. Alex Cooper also sells merchandise and offers paid fan memberships through her website.
Audience Size, Engagement, and Platform Rankings
Call Her Daddy averages over 5 million monthly downloads across platforms, according to public Spotify data and podcast analytics reports. The show often ranks in the top 3 on Spotify's U.S. podcast charts and maintains strong performance on Apple Podcasts Chartable.
Audience demographics skew toward women aged 18 to 34, with high engagement on Instagram and TikTok. Alex Cooper has over 10 million followers on Instagram, where she shares clips, behind-the-scenes content, and sponsor disclosures. The show's social reach amplifies its ad value and helps brands target younger, digitally active consumers.