Katy Perry Joins Call Her Daddy as Co-Host
Katy Perry joined the Call Her Daddy podcast as a co-host, with the deal reported by major outlets including Forbes. The move expanded the show's reach and tied Perry's music fanbase directly to the podcast brand. The partnership was structured as a multi-year agreement with equity-like incentives tied to audience growth and platform performance.
The Call Her Daddy brand, originally created by Alex Cooper, has grown into one of the highest-earning podcast franchises in the United States. Perry's involvement brought additional mainstream visibility and advertising interest, especially among younger demographics. The show continues to be distributed primarily through Spotify, which holds exclusive streaming rights for the series.
Spotify Deal Terms and Reported Earnings
Spotify's podcast strategy includes exclusive deals with high-profile creators, and Katy Perry's involvement in Call Her Daddy fits that model. Reports indicate that top podcasters on the platform can earn eight-figure annual packages when combining hosting fees, bonuses, and ad revenue shares. Exact figures for Perry's contract have not been officially disclosed.
Spotify's financial reports show continued investment in exclusive podcast content as part of its user acquisition strategy. The company tracks monthly active users and streaming hours to measure the impact of flagship shows. Call Her Daddy remains one of the most-listened-to podcasts on the platform, alongside other exclusive titles.
Audience Reach and Brand Extensions
Streaming Metrics and Chart Performance
Call Her Daddy regularly ranks among the top podcasts on Spotify's global charts. Katy Perry's guest appearances and co-hosting segments have driven spikes in downloads and social media engagement. The show leverages cross-promotion with Perry's music catalog, which includes billions of streams on platforms such as Spotify and Apple Music.
Brand extensions tied to the podcast include merchandise lines and sponsored segments with major consumer companies. Advertising rates for shows with Perry's level of visibility typically exceed standard podcast CPM benchmarks. The combination of music and podcast audiences creates a measurable uplift in brand partnership value for sponsors.
SEC Filings and Public Company Context
Spotify's public filings with the SEC disclose segment-level data on podcast engagement and user growth. Investors analyze these disclosures to assess the return on exclusive content deals. While individual host compensation is not broken out, the company's earnings calls reference podcast as a key driver of premium subscriber growth.
Relevant Sources
For additional details on Spotify's podcast strategy and financials, see the Spotify Investor Relations page and the Forbes coverage of Katy Perry's podcast deal at Forbes and the official Spotify newsroom at Spotify Newsroom.