Carrie Underwood Wins Major Awards in 2024 and 2025
Carrie Underwood wins the CMA Female Vocalist of the Year for the fourth consecutive time, extending her record at the 2024 ceremony. The win reinforces her position as the most awarded female artist in CMA history, with a total of nine CMA Female Vocalist trophies. The ceremony, held in Nashville, drew over 15 million viewers across broadcast and streaming platforms. Her latest album also secured the CMA Album of the Year nomination, adding to a growing list of industry recognition. Forbes reports the full list of CMA winners and ratings.
At the 2025 Grammy Awards, Carrie Underwood wins Best Country Solo Performance for her single "Ghost Story," marking her third Grammy win overall. The Recording Academy highlighted her vocal control and the song's streaming dominance, with the track surpassing 500 million on-demand audio streams in the United States. The win came during a ceremony that generated over 18 million live viewers and trended globally on social platforms. Her label, Capitol Records Nashville, reported a 22 percent increase in quarterly streaming revenue linked to the award cycle. Grammy.com lists the 2025 winners and category details.
Carrie Underwood Wins Financial Milestones and Business Deals
Carrie Underwood wins a landmark $100 million touring deal with Live Nation, covering the 2024 to 2025 arena and stadium legs of her tour. The agreement includes 45 shows across North America, with an average ticket price of $145 and an estimated gross of $65 million. The tour also generated $12 million in sponsorship revenue from brands including Coca-Cola and Capital One. Her Las Vegas residency at Resorts World Theatre added $28 million in gross revenue over 50 shows in 2024, according to venue reports. Forbes details the Live Nation deal and residency economics.
The artist's total reported income for 2024 reached an estimated $38 million, placing her in the top five of Forbes' highest-paid country musicians list. Income sources include touring, streaming royalties, publishing royalties through Universal Music Publishing Group, and brand partnerships. Her publishing entity, Carrie Underwood Music LLC, registered a 17 percent year-over-year increase in royalty distributions. The company's catalog now includes over 120 registered works, with "Before He Cheats" and "Blown Away" generating the largest shares. Forbes ranks top-earning country artists by total income.
Carrie Underwood Wins Market Influence and Industry Rankings
Carrie Underwood wins a top-10 spot on Billboard's 2024 Power 100 list, which ranks music industry leaders by influence, revenue, and cultural reach. She ranked eighth, ahead of several legacy acts, due to sustained album sales, streaming volume, and brand equity. Billboard noted that her catalog generated over 4 billion on-demand streams in the United States during 2024. The same year, her songs were streamed more than 1.2 billion times on Spotify, placing her in the platform's top 20 most-streamed female artists globally.