Checo Perez Current Sponsors and Official Partners
Checo Perez currently represents multiple global brands while racing for Red Bull Racing in Formula 1. His primary sponsor is Oracle, which has a multi-year title sponsorship deal with Red Bull Racing starting in 2025 and extending through at least 2028, as reported by Forbes. This partnership positions Perez in front of a worldwide audience during every Grand Prix weekend and in official team communications.
Another major partner is Claro, the telecommunications brand that has sponsored Perez for several seasons across Latin America. Claro uses Perez as a regional ambassador, integrating his image into campaigns targeting mobile and broadband customers in Mexico and other Spanish-speaking markets. The deal reinforces Perez's status as one of the most marketable drivers in the sport.
Historical and Multi-Year Endorsement Deals
Over his career, Perez has secured long-term deals with brands such as Telcel, a subsidiary of América Móvil, and AT&T, which have appeared on his race suit and helmet during various seasons. He also signed a multi-year agreement with cash-back platform Cash App, which became visible on his car and apparel during the 2023 and 2024 Formula 1 seasons. These deals reflect a strategy focused on financial technology and consumer brands with strong digital presence.
Perez's sponsorship portfolio also includes automotive and lifestyle brands that align with his personal image. His partnership with TAG Heuer, the Swiss luxury watchmaker, has been featured in official team and driver marketing materials. According to public filings and team disclosures, these contracts often include performance bonuses tied to race finishes and championship standings, details that can be reviewed in SEC filings for publicly traded partners like Oracle.
Brand Value, Rankings, and Commercial Impact
In driver brand-value rankings, Perez consistently ranks among the top earners in Formula 1. Forbes and other business outlets have highlighted his ability to attract sponsors from the technology, finance, and telecommunications sectors. His marketability is supported by a strong social media following and a reputation for consistent points-scoring finishes, which increase visibility for partners during broadcasts and digital content.
Red Bull Racing's commercial strategy leverages Perez's profile to secure regional sponsorship deals, particularly in Latin America and emerging markets. The team's official website and partner pages list current sponsors and provide data on fan engagement metrics. For investors and analysts tracking sports marketing ROI, Perez's contracts offer a clear case study in driver-brand alignment and global audience reach.