Chipotle BOGO Offer on December 13
Chipotle Mexican Grill ran a buy one get one free promotion on December 13 as part of its seasonal and app-based campaign. The deal typically allows customers to purchase one entrée and receive a second of equal or lesser value at no charge, often limited to digital orders through the Chipotle app or website. The offer is tied to specific marketing periods and may exclude certain menu items or locations based on regional participation and store-level capacity. The BOGO structure is designed to drive app downloads, increase digital order volume, and boost same-store traffic during slower periods. Details are subject to change based on corporate updates and local store policies, and customers are advised to check the app for current terms before ordering. For broader context on Chipotle's digital strategy and promotional calendar, see the company's official updates on its investor relations page Chipotle Investor Relations.
The promotion usually requires a minimum purchase and is valid only for dine-in, pickup, or delivery orders placed through the Chipotle app or website. Some locations may limit the offer to one per customer or per account, and the deal may not be combinable with other discounts or rewards. Chipotle often extends similar BOGO events during national holidays, back-to-school periods, and other key traffic windows, with December 13 serving as a pre-holiday traffic driver. The company tracks redemption rates and digital order growth closely to measure the effectiveness of these campaigns. Participation can vary by restaurant, and not all U.S. locations may honor the offer simultaneously. For insights into Chipotle's customer acquisition and loyalty tactics, see coverage on Forbes Forbes Business Council.
How the Chipotle BOGO December 13 Deal Works
To access the BOGO offer, customers typically open the Chipotle app, add one eligible entrée to their cart, and apply the relevant promo code or tap the deal banner. The second entrée is automatically discounted or added at no charge, with the final price reflecting the buy one get one structure before taxes and fees. The deal is often time-limited to specific hours or days, and availability may end early if redemption caps are reached at participating stores. Chipotle uses geolocation and account-based rules to verify eligibility, and the offer is usually non-transferable and limited to one use per customer. The BOGO mechanic is part of a wider digital-first promotional framework that includes rewards points, limited-time offers, and exclusive app-only menu items. For more on how Chipotle leverages app exclusives and digital incentives, see the company's official updates on its investor relations page Chipotle Investor Relations.
The promotion generally applies to standard menu entrées such as burritos, bowls, tacos, and salads, while special limited-time offers and premium upgrades may be excluded. Customers can choose any standard protein, base, and toppings within the regular menu, and the free entrée is typically matched to the purchased item or offered at the lower price point. Chipotle reserves the right to modify or end the BOGO campaign early based on demand, supply constraints, or operational considerations at individual restaurants. The deal is often promoted through push notifications, email alerts, and in-app banners to drive repeat usage and increase order frequency. Redemption data from these campaigns helps Chipotle refine its marketing spend and measure incremental sales lift. For more on Chipotle's digital marketing performance and customer retention metrics, see coverage on Forbes