What If Song Overview and Release Details
Colbie Caillat's "What If" is a pop ballad co-written by Caillat, Toby Gad, and Jason Reeves. The song was released as a single in 2011 and later included on her album All of You. It was distributed through Universal Republic Records and Republic Records, with publishing handled by Sony/ATV Songs LLC and related affiliates. The track is listed on ASCAP and BMI repertoire databases as a controlled composition with standard mechanical royalty splits among the credited writers.
On streaming platforms such as Spotify and Apple Music, "What If" is attributed to Colbie Caillat with metadata showing the All of You album release. The song is classified under the pop genre and is available for digital purchase and streaming through major stores including iTunes Store and Amazon Music. The official audio version is distributed by Universal Music Group, with the parent label Republic Records handling physical and digital fulfillment.
Chart Performance and Commercial Metrics
On the Billboard Hot 100, "What If" did not enter the main chart but appeared on Billboard's Bubbling Under Hot 100 chart, which tracks songs just below the top 100 threshold. The song charted on Billboard's Adult Pop Songs airplay chart, reflecting its format focus on adult contemporary and pop radio stations. Billboard data shows that the track received moderate recurrent rotation on formats tracked by Nielsen BDS and Luminate, with peak positions documented in Billboard's weekly chart archives.
In terms of sales and streaming equivalents, "What If" has been tracked by Luminate (formerly Nielsen SoundScan) as part of Colbie Caillat's catalog. The song's digital sales contribute to her career totals reported in Billboard and Luminate year-end and weekly data. Republic Records and Universal Music Group report the track's consumption through standard label reporting channels, with the song's performance reflected in the artist's overall streaming and sales metrics on platforms like Spotify and Apple Music.
Production, Credits, and Licensing Information
The production credits for "What If" list Toby Gad as producer and mixer, with the song recorded at studios associated with Gad's production work. The track's mastering was completed at a facility affiliated with Universal Music Group's distribution network. Songwriting credits are registered with performing rights organizations ASCAP and BMI, listing Colbie Caillat, Toby Gad, and Jason Reeves as the credited composers.
Licensing for "What If" is managed through Universal Music Publishing Group and its sub-publishing partners, with the song available for sync licensing through standard music licensing catalogs. The track has been used in media placements tracked by licensing databases, with usage reported in line with standard sync deal structures. Performance royalties are collected by PROs and distributed to the writers and publishers based on broadcast and streaming data reported by services such as ASCAP and BMI.