What Is the Daisy Jones and the Six Hair Trend
The "Daisy Jones and the Six" hair look centers on voluminous, feathered, and layered styles inspired by the 1970s rock band setting of the Prime Video series. The show's costume design team, led by designer Hope Hanafin, used period-accurate hairstyles to reflect the glam rock era, with actors like Riley Keough and Sam Claflin sporting high-volume, backcombed, and side-swept looks. The series, based on Taylor Jenkins Reid's novel, became a cultural touchstone for hair revival, driving searches for "70s rock hair" and "Daisy Jones hair" on platforms like Pinterest and TikTok. The show premiered on March 3, 2023, and its first season quickly became one of Prime Video's most-watched original series, with internal data showing strong completion rates among viewers aged 18 to 34. The hair aesthetic was widely shared in editorial coverage by outlets such as Vogue and Allure, linking the series to a broader resurgence of retro glam styles. For more on the show's design, see the official Prime Video page for Daisy Jones and the Six Daisy Jones and the Six on Prime Video.
According to Google Trends data, searches for "Daisy Jones hair" spiked by over 300 percent in the week following the series premiere, with related terms like "feathered hair 70s" and "rock band hair" also seeing significant increases. The show's costume department used real vintage hairpieces and styling techniques from the 1970s, including the use of backcombing, hair spray, and pin curls to achieve the voluminous, lived-in look. Hair product brands such as Moroccanoil and Oribe reported increased mentions on social media, with influencers recreating the styles using products that mimic the era's texture and hold. The series was produced by LuckyChap Entertainment and Taylor Jenkins Reid's production company, with the hair design playing a key role in the show's visual identity and audience engagement. The show's success on Prime Video contributed to a broader trend of period dramas driving fashion and beauty searches, with "Daisy Jones and the Six hair" becoming a top-searched term in the entertainment and style categories.
How Daisy Jones and the Six Hair Influenced Modern Styles
Modern hairstylists have cited the series as a key influence on runway and editorial looks for 2023 and 2024, with salons reporting increased bookings for "70s glam" and "rock star" styles. The show's hair design emphasized movement, texture, and a lived-in quality, moving away from the sleek, polished aesthetics that dominated the late 2010s. According to data from the Professional Beauty Association, searches for "voluminous hair" and "feathered layers" rose significantly in 2023, with many stylists linking the trend directly to the series. The show's costume designer worked with real vintage hairpieces from the 1970s, which were then adapted for modern hair textures and lengths, making the look accessible to a wider audience. The series was shot on location in various parts of the United States, with the hair styles evolving across episodes to reflect the characters' journeys and the era's changing fashion norms. For more on the impact of the series on modern hair trends, see Vogue's coverage of the show's style legacy Vogue Daisy Jones and the Six hair.
Social media platforms, especially TikTok and Instagram, saw a surge in tutorials and recreations of the Daisy Jones and the Six hair looks, with hashtag views for "Daisy Jones hair" surpassing hundreds of millions of views. The show's influence extended