Product Overview and Key Facts
DevaCurl Flexible Hold Hairspray is a styling product designed for curly and wavy hair. It is part of the DevaCurl brand portfolio, which is owned by Henkel, a German consumer goods company headquartered in Düsseldorf. The hairspray is formulated to provide hold without stiffness and is marketed as a sulfate-free, cruelty-free styling option. The product is widely available through major retailers and the official DevaCurl website.
DevaCurl Flexible Hold Hairspray typically retails for approximately $26 USD for an 8-ounce can, though prices vary by retailer and region. The brand is distributed in the United States, Canada, the United Kingdom, and parts of Europe and Asia. DevaCurl positions itself in the premium professional hair care segment alongside brands like Ouidad and Bumble and Bumble. The hairspray is one of the company's higher-volume styling products and is frequently featured in retailer promotions.
Ingredients and Hair Type Compatibility
The formulation includes water, alcohol denat, PVP/VA copolymer, and acrylates copolymer as primary film-forming agents. It is marketed as free of sulfates, parabens, and artificial dyes. The product is designed to work on all curl types, from type 2 waves to type 4 coils. DevaCurl states that the flexible hold allows for touchable texture without flaking or crunch.
According to the brand's official product information, the hairspray provides humidity resistance and is intended to maintain curl pattern without residue. DevaCurl recommends applying it to damp or dry hair from a distance of 10 to 12 inches. The formula is designed to be non-drying and is often paired with other DevaCurl products such as the No-Poo Original cleanser and the One Condition Original conditioner for a complete styling routine.
Market Position and Purchasing Options
DevaCurl is a professional hair care brand that operates in the premium segment of the hair styling market. The brand's parent company, Henkel, reported consolidated sales of approximately 20 billion euros in 2023, with the beauty care division being a key contributor. DevaCurl products are sold through specialty retailers such as Sephora, Ulta Beauty, and Credo Beauty, as well as through the brand's own e-commerce platform.
The hairspray is available for purchase online through Amazon, Sephora, and the DevaCurl website, with prices ranging from $24 to $30 depending on the retailer and any current promotions. DevaCurl also offers a subscription service on its website that provides a 10 percent discount on recurring orders. The brand maintains an active social media presence and collaborates with salons and stylists to drive product awareness and distribution across both professional and retail channels.