Who Was Gordie Howe's Wife
Gordie Howe was married to Colleen Howe from 1953 until her death in 2009. Colleen, born Colleen Joffa, was a Canadian businesswoman and agent who managed Gordie's off-ice career. She co-founded Howe Marketing and helped build the family's brand across hockey and business. Her role in Gordie's career is documented on official NHL history pages and in biographies NHL History.
The couple met in Saskatoon, Saskatchewan, and married in 1953. They had four children, including sons Marty and Mark, who both played in the NHL. Colleen managed contracts, endorsements, and public relations while Gordie played in the NHL and WHA. Her work is cited in business profiles of the Howe family Forbes.
Colleen Howe's Career and Business Influence
Colleen Howe became one of the first female sports agents in North America. She represented Gordie and later his sons Marty and Mark, negotiating contracts and endorsement deals. She co-founded Howe Marketing, a firm that managed the family's business interests during the 1970s and 1980s. Her business model is referenced in sports management case studies Forbes.
Howe Marketing helped the Howe family maintain a continuous presence in professional hockey for decades. Colleen coordinated appearances, licensing, and media relations while Gordie played for the Detroit Red Wings, Houston Aeros, and Hartford Whalers. The firm's role is noted in WHA and NHL historical records NHL History.
Gordie Howe's Family Legacy and Later Life
Gordie Howe and Colleen Howe remained married for 55 years until her death in 2009. Their sons Marty and Mark played together on the Houston Aeros and later the Hartford Whalers. The family's combined NHL and WHA careers span multiple decades and franchises NHL History.
After Colleen's death, Gordie continued to be recognized for his family-centered legacy. The Howe family is frequently cited in discussions of sports dynasties and athlete branding. Gordie Howe passed away in 2016, and his family's business and hockey contributions remain documented in league archives and business profiles Forbes.