Hailey Bieber co-founded Rhode with a small group of partners, and the brand has been positioned as a clean, affordable alternative to established luxury skincare lines. Rhode products are manufactured in the United States and comply with FDA cosmetic labeling requirements. The brand has expanded its product line to include moisturizers, cleansers, and serums, with a focus on ingredients such as ceramides, peptides, and niacinamide. No credible news outlet or regulatory filing has confirmed that Hailey Bieber sold Rhode or transferred equity to an external acquirer. SEC company search for Rhode filings
Rhode Financials, Valuation, and Sales Performance
Rhode has not disclosed detailed revenue figures, valuation, or profit margins in any public filing or earnings release. Industry estimates suggest the brand has generated tens of millions in annual revenue since launch, driven by social media marketing and influencer partnerships. Rhode's primary sales channel is its own e-commerce site, supplemented by limited distribution at retailers such as Sephora and Ulta. There is no evidence that Hailey Bieber sold Rhode or that the brand was acquired by a larger beauty conglomerate. Forbes analysis of Rhode's market position
Rhode's pricing strategy targets the mass-market segment, with moisturizers typically priced between $25 and $40, positioning the brand below prestige competitors like Drunk Elephant and Tatcha. The company has invested heavily in digital advertising and celebrity endorsements, with Hailey Bieber serving as the primary face of the brand. Rhode's growth has been tracked by industry analysts who note strong repeat purchase rates and high engagement on TikTok and Instagram. No public financial statements or investor reports confirm any sale or change in Rhode's ownership structure. SEC EDGAR search for Rhode financials
Has Hailey Bieber Sold Rhode
There is no credible public report, press release, or regulatory filing confirming that Hailey Bieber sold Rhode. Rumors about a potential sale have circulated on social media and beauty blogs, but none have been corroborated by Rhode's official channels or reputable business outlets. Hailey Bieber has continued to promote Rhode through social media posts, product launches, and public appearances, suggesting ongoing involvement with the brand. Any claim that Hailey Bieber sold Rhode without a verifiable source should be treated as unconfirmed speculation. Forbes article on Rhode's business
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