Current Ownership Status of Aviation Gin
As of the most recent public filings and company disclosures, Ryan Reynolds has not sold Aviation Gin. The brand remains under the ownership structure tied to his broader beverage portfolio, with no completed transaction announced to date. Any claims suggesting a completed sale are not supported by official statements or regulatory filings SEC EDGAR company search for Aviation Gin.
The gin brand continues to operate as part of a wider portfolio managed by Reynolds and his partners, with distribution and branding remaining consistent across major markets. No press release, regulatory form, or credible trade publication has confirmed a divestiture of the Aviation Gin label or its underlying intellectual property.
History of Aviation Gin and the Diageo Deal
Aviation Gin was founded by Ryan Reynolds and acquired by Diageo in a deal announced in 2020. The transaction valued the brand at a reported $610 million, with the majority of the proceeds structured as an earnout tied to future performance targets Forbes coverage of the Aviation Gin and Diageo deal.
Under the terms of the agreement, Diageo gained global distribution rights, while Reynolds retained a meaningful economic interest and ongoing creative involvement. The deal has been cited as a benchmark for celebrity brand acquisitions in the spirits industry, with subsequent reporting tracking the brand's growth under Diageo's international network.
Recent Business Activities and Public Statements
Ryan Reynolds has continued to reference Aviation Gin in promotional and philanthropic contexts, indicating ongoing engagement with the brand. Public appearances, social media posts, and interviews consistently treat Aviation Gin as an active part of his business interests, with no indication of a completed exit Forbes on Ryan Reynolds business ventures including Aviation Gin.
Market analysts and industry trackers have not flagged any change in the ownership or control structure of Aviation Gin in recent quarterly reports or trade updates. The absence of a divestiture announcement, combined with continued brand activity, supports the conclusion that Ryan Reynolds still holds a significant stake in the gin brand.