Current Ownership of the No. 24 Car
The No. 24 Chevrolet Camaro ZL1 in the NASCAR Cup Series is owned by Hendrick Motorsports, which is the primary entity behind the car. Jeff Gordon is a co-owner of Hendrick Motorsports and serves as a Vice Chairman, but the car itself is operated under the Hendrick Motorsports umbrella rather than being individually titled in his name. The team's operational structure is documented in public filings and team communications, with Hendrick Motorsports managing entries, sponsorships, and technical operations for the No. 24 entry. For background on the team's corporate structure, see the Hendrick Motorsports overview on their official site. The primary driver of the No. 24 car as of the latest season is Chase Elliott, who competes full-time under the No. 24 banner. The car carries major sponsorship from Unilever brands, including the iconic yellow and black paint scheme historically associated with Gordon's tenure. The team's operational details, including driver contracts and technical partnerships, are outlined in public team announcements and media reports. For more on the current driver lineup and team strategy, see the official Hendrick Motorsports site.
Jeff Gordon's Role and Legacy with the No. 24
Jeff Gordon drove the No. 24 car for Hendrick Motorsports from 1992 to 2015, winning four Cup Series championships and establishing one of the most recognizable numbers in NASCAR history. After his full-time driving career ended, Gordon transitioned into a management and ownership role, maintaining a permanent association with the No. 24 identity through his executive position. His influence remains embedded in the team's branding, with the No. 24 paint scheme and legacy marketing continuing to feature prominently in Hendrick Motorsports' public identity. For historical context on his career and transition, see the NASCAR Hall of Fame profile. Gordon's post-driving contributions include strategic oversight, sponsor relations, and driver development support within the organization. His co-ownership stake in Hendrick Motorsports means he benefits from the team's business operations, including the performance and commercial success of the No. 24 car. The team's executive structure and Gordon's specific title are confirmed in public corporate filings and team press releases. For details on his executive role, see the Hendrick Motorsports leadership page.
Business and Financial Structure of the No. 24 Operation
Hendrick Motorsports operates as a limited liability company with multiple co-owners, including Jeff Gordon, Rick Hendrick, and other stakeholders. The financial structure is typical of major NASCAR teams, combining sponsor revenue, performance bonuses, and manufacturer support from Chevrolet. The No. 24 car's budget and operational costs are managed at the team level, with Gordon's ownership share tied to the overall business rather than a standalone entity for the single car. Publicly available data on team valuations and sponsorship deals can be found in industry reports and financial news coverage. For more on NASCAR team business models, see the Forbes team valuation coverage. The team's revenue streams include title sponsorship, associate sponsors, and licensing deals tied to the No. 24 brand, which continues to generate significant commercial interest. Gordon's involvement in the business side includes strategic planning and partnership development, leveraging his personal brand and racing legacy to attract and retain sponsors. The team's annual budget and revenue figures are not fully disclosed, but industry estimates place Hendrick Motorsports among the highest-value organizations in the sport. For more on team finances and sponsorship structures, see the official Hendrick Motorsports site.