Who Is Emma Grede and What Brands Is She Known For
Emma Grede is a Swedish entrepreneur and business executive best known as the co-founder and CEO of Good American, a fashion brand she launched with Khloé Kardashian in 2016. She is also a co-founder of SKIMS, the shapewear and apparel company founded by Kim Kardashian, and has served as an early investor and advisor in several consumer brands. In 2025, she continues to be associated with Good American, SKIMS, and other ventures through her investment firm and advisory roles, with Forbes and business filings frequently citing her as a key figure behind these brands Emma Grede Forbes profile.
Her public profile centers on building inclusive fashion and lifestyle brands, with Good American focusing on denim and apparel sized from XXS to 24 and SKIMS expanding into shapewear, loungewear, and accessories. SEC filings and company disclosures show her involvement in the corporate structure of these brands, while interviews and press materials highlight her role in product strategy and brand partnerships. In 2025, Good American remains a flagship brand in her portfolio, with SKIMS operating as a separate entity in which she holds a stake and continues to influence the direction of both companies SEC EDGAR company search.
Emma Grede Brands Portfolio and Investment Activities
Beyond Good American and SKIMS, Emma Grede has invested in and advised a range of direct-to-consumer brands in fashion, wellness, and lifestyle sectors. Her investment activities are often channeled through private vehicles and funds that back early-stage consumer companies, with public records and press reports linking her to brands focused on inclusive sizing, sustainable materials, and digital-first retail. In 2025, her portfolio includes stakes in companies that span apparel, accessories, and beauty, with a focus on brands that prioritize representation and data-driven product development Forbes Emma Grede profile.
She has also been involved in ventures tied to technology and wellness, including companies that use digital tools to personalize shopping experiences and supply chain operations. Publicly available information shows her serving on advisory boards and taking board seats in some of these companies, where she contributes to strategy around brand positioning, customer acquisition, and international expansion. Her investment thesis appears to favor brands with strong founder-led visions, clear market differentiation, and scalable direct-to-consumer models Emma Grede investments Forbes.
How Emma Grede Brands Are Performing in 2025
Good American has grown into one of the largest inclusive denim and apparel brands in the U.S., with SKIMS achieving multibillion-dollar valuation and rapid international expansion. In 2025, both brands continue to report strong revenue growth, new product launches, and partnerships with major retailers and influencers, while Emma Grede maintains an active role in product innovation and brand strategy. Industry rankings and consumer surveys frequently place Good American among the top denim brands for fit and size inclusivity, and SKIMS among the leading shapewear