Who Founded Puma and Adidas
The founders of Puma and Adidas are brothers Rudolf and Adolf Dassler, who started making shoes in Herzogenaurach, Germany, in the early 20th century. Their early work built the foundation for two of the most recognized sportswear brands in the world today source.
Adolf Dassler registered Adidas in 1949, while his brother Rudolf founded Puma in 1948 after their split. Both companies remain privately controlled by descendants of the Dassler family and operate as separate global brands headquartered in Herzogenaurach source.
How the Dassler Brothers Split
The split between Rudolf and Adolf Dassler happened after World War II, driven by personal tensions and differing business visions. Rudolf moved to the other side of the Aurach River and built Puma, while Adolf kept the original workshop and created Adidas source.
The rivalry became a defining feature of the local economy, with most residents in Herzogenaurach working for one of the two companies. The town is still known as a divided sports-town, where families and even spouses often support different brands source.
Current Status of Puma and Adidas
Adidas remains one of the largest sportswear companies globally, with a broad portfolio of footwear, apparel, and accessories sold in more than 160 countries. Puma operates as a separate public company with a distinct brand identity focused on performance and lifestyle products source.
Both brands continue to invest heavily in athlete endorsements, innovation, and digital commerce. Their market positions remain strong despite intense competition from Nike, New Balance, and other global sportswear leaders source.