Gunnar Optiks Shark Tank Appearance
Gunnar Optiks appeared on Shark Tank in Season 6, Episode 12, seeking investment for its blue-light filtering eyewear. The company pitched its patented lens technology designed to reduce digital eye strain during screen use. The founders asked for $150,000 in exchange for 5% equity, implying a valuation of $3 million at the time of the pitch.
On the show, the entrepreneurs demonstrated the glasses and explained their target market of gamers, programmers, and office workers. The pitch highlighted the company's direct-to-consumer model and online sales channels. The appearance aired in 2014, and the segment focused on the growing market for computer eyewear.
Deal Terms and Outcome
Gunnar Optiks secured a deal on Shark Tank with Robert Herjavec. Herjavec offered $150,000 for 10% equity, which was double the equity percentage requested by the founders. The deal was finalized, and Herjavec became a minority investor in the company following the taping.
After the show, the company continued to operate and sell its products through its website and retail partners. Gunnar Optiks expanded its product line to include multiple frame styles and lens options for different screen environments. The brand maintained its focus on the gaming and professional computer-use segments.
Company Background and Current Status
Gunnar Optiks was founded by Jeff Rumbaugh and Joe Croft, who developed the eyewear based on optometry research into digital eye strain. The company is headquartered in Reno, Nevada, and operates as a private, venture-backed business. Its products are sold primarily online and through specialty retailers.
The company's revenue and valuation have not been publicly disclosed in recent filings or major news reports. Gunnar Optiks remains active in the blue-light filtering eyewear market, competing with other brands that offer similar computer glasses. The brand continues to market its lenses as a tool for reducing eye fatigue associated with prolonged screen exposure.