Hailey Bieber Net Worth and Income
Hailey Bieber net worth is estimated at around $20 million as of 2025, based on public disclosures, brand deals, and media reports. Her primary income streams include modeling contracts, sponsored social media posts, and beauty collaborations. She has appeared in campaigns for Guess, Ralph Lauren, and other major fashion brands, which contribute significantly to her annual earnings. Additional revenue comes from her YouTube channel, podcast appearances, and limited-edition merchandise lines.
Her modeling career began with Wilhelmina Models and later expanded to high-profile runway shows and magazine covers. In 2024, she signed a multi-year deal with a global skincare brand, reportedly worth several million dollars per year. Her social media presence, with over 50 million Instagram followers, makes her a top earner in influencer marketing. She also earns from licensing her name and likeness for select commercial ventures.
Early Life, Career Beginnings, and Public Profile
Hailey Bieber was born Hailey Rhode Baldwin in Tucson, Arizona, and grew up in Connecticut. She is the daughter of actor Stephen Baldwin and niece of actors Alec, Daniel, and William Baldwin. She began modeling as a teenager and signed with Ford Models before moving to Wilhelmina Models. Her early work included catalog shoots and small fashion-week appearances that built her industry profile.
Her breakthrough came when she walked for Topshop, Guess, and Ralph Lauren in her late teens. She later became a face of the Bielingo clothing line and launched her own skincare brand, Rhode, in partnership with a major beauty company. The brand focuses on accessible, clean-formulation products and has been positioned as a direct-to-consumer beauty label. Rhode products are sold online and through select retailers, contributing to her diversified income portfolio.
Investments, Business Ventures, and Public Disclosures
Hailey Bieber has invested in real estate, including properties in Los Angeles and New York, often documented through public records and media reports. She has also participated in venture rounds for consumer brands and wellness startups, though specific financial terms are rarely disclosed. Her investment strategy appears focused on lifestyle, beauty, and health-related sectors.
Public filings and media sources indicate she maintains a diversified asset base, including cash, equities, and real property. She has worked with financial advisors and management teams to handle brand deals and business contracts. For details on SEC filings related to public companies she has invested in, see the U.S. Securities and Exchange Commission site SEC.gov. Her financial profile continues to evolve as her business and modeling careers expand.