Hailey Bieber Net Worth and Income Sources
Hailey Bieber's estimated net worth is around $20 million, based on public earnings reports and modeling contracts. Her income comes from brand partnerships, sponsored social media posts, and her skincare line Rhode, which launched in 2022. Rhode products are sold through Sephora and the brand's own website, generating recurring retail revenue. Rhode is backed by parent company Rhode LLC and distributed through major retailers, as noted in company filings and business coverage from Forbes. She also earns from modeling campaigns with brands like Guess, Ralph Lauren, and Tommy Hilfiger, which are documented in industry databases and press releases.
Additional revenue streams include licensing deals for her name and likeness, paid appearances, and content creation across Instagram and YouTube. Her combined social media following exceeds 40 million, which strengthens her rate for sponsored posts and brand collaborations. These figures are drawn from public influencer marketing rate cards and financial profiles on Forbes and similar business outlets.
Modeling Career and Major Campaigns
Hailey Bieber began modeling after signing with Ford Models in 2014 and later joined Wilhelmina Models. She appeared in campaigns for Guess, Ralph Lauren, and Tommy Hilfiger, and walked in New York Fashion Week shows. Her Vogue covers and editorials are tracked by fashion industry databases and major publications.
She became a face of Bieber Beauty and later Rhode, which positions her as a direct-to-consumer skincare founder. Rhode products are available through Sephora and the official Rhode website, with distribution and retail data reported by business sources including Forbes.
Personal Life and Business Ventures
Hailey Bieber married singer Justin Bieber in 2018 after their engagement in 2018. She has spoken publicly about health challenges, including a transient ischemic attack in 2022, which she discussed in a YouTube video and interviews covered by major outlets. Her medical experience led to increased public attention on her health and wellness choices.
Beyond Rhode, she has invested in and collaborated on ventures tied to beauty, wellness, and lifestyle brands. Her business activities are tracked through public records, press releases, and profiles on business-focused sites such as Forbes and SEC filings where applicable.