Highest Paid Athletes Worldwide in 2025
Forbes reported Cristiano Ronaldo as the highest paid athlete in the world in 2025, earning an estimated $275 million, with a large share from his contract with Al Nassr and global endorsement deals. Lionel Messi, who moved to Inter Miami in 2023, ranked second with estimated earnings of roughly $135 million, supported by his salary, equity stake in Inter Miami CF, and long term sponsorships with Adidas and PepsiCo. Forbes highest paid athletes list shows the top five dominated by soccer stars and NBA players.
The 2025 rankings highlight how club contracts, league minimums, and international competitions drive total income. Cristiano Ronaldo's Al Nassr deal is widely cited as the most lucrative in professional soccer history, while Lamine Yamal, Kylian Mbappé, and Stephen Curry also appeared near the top of the list, reflecting the shift toward younger stars and long term brand building.
Top Earnings by Sport and League
In basketball, the NBA's highest earners combine guaranteed contracts with shoe deals and equity positions. LeBron James signed a two year extension with the Los Angeles Lakers, and his off court income from SpringHill Company, Blaze Pizza, and Nike makes him one of the highest paid athletes in the world. NBA athlete earnings data shows Stephen Curry, LeBron James, and Giannis Antetokounmpo among the top basketball earners.
In soccer, the Premier League, La Liga, and Saudi Pro League remain the biggest salary drivers. Cristiano Ronaldo's Al Nassr contract set a new benchmark for club football pay, while Kylian Mbappé's future move to Real Madrid is expected to push his total income higher in 2025. Forbes soccer earnings breakdown details how Saudi Arabia and MLS are reshaping the top paid athlete list.
Endorsements, Equity, and Business Deals
Endorsements now account for a large share of total earnings for top athletes. Lionel Messi's long term deal with Adidas, Cristiano Ronaldo's CR7 brand, and LeBron James's Nike contract are among the most valuable athlete endorsements in the world. Forbes endorsement rankings shows how off field income often exceeds salary for the highest paid athletes.
Many top earners also use equity stakes, media companies, and investment funds to grow their wealth. LeBron James built SpringHill Company, which produces film, television, and digital content, while Lionel Messi holds a minority stake in Inter Miami CF and several other business ventures. Forbes athlete business models explains how athletes turn contracts and fame into long term financial empires.