Top Paid YouTubers 2017 Earnings Rankings
Forbes reported that the highest paid YouTubers in 2017 included PewDiePie, Dude Perfect, and Markiplier, with Forbes estimating PewDiePie's annual earnings at around $12 million. The list reflected a shift toward diversified income beyond AdSense, as creators used brand deals and merchandise to increase revenue per video. Forbes top YouTubers 2017
Business Insider and Forbes placed Dude Perfect among the top earners in 2017, citing strong brand partnerships and a family-friendly format that attracted advertisers. The channel's revenue model relied on high view counts, consistent uploads, and cross-platform promotion on platforms like Instagram and Twitter to drive traffic back to YouTube.
Revenue Sources for Highest Paid YouTubers
AdSense and YouTube Partner Program Payouts
In 2017, the YouTube Partner Program remained the baseline income source, with creators earning per mille based on views and audience demographics. Forbes noted that top creators combined AdSense with premium brand integrations, sponsorship deals, and channel memberships to reach six- and seven-figure incomes.
Brand Deals, Merchandise, and Off-Platform Income
Top YouTubers in 2017 expanded into merchandise lines, mobile apps, and touring to reduce dependence on ad revenue. Forbes highlighted that brand deals often paid more than AdSense for channels with engaged niche audiences, and creators disclosed sponsorships to comply with Federal Trade Commission guidelines.
2017 YouTube Creator Economy Context
Platform Trends and Audience Growth
In 2017, YouTube's algorithm favored watch time and session duration, which rewarded creators who produced longer, bingeable content. The platform's ad-friendly content policies and demonetization controversies pushed some top creators to diversify income through Patreon, crowdfunding, and direct-to-fan products.
Regulatory and Industry Factors
The Federal Trade Commission increased scrutiny on influencer marketing in 2017, requiring clear disclosure of paid partnerships. YouTube's ad rate fluctuations and brand safety concerns led top creators to negotiate direct deals with advertisers and seek revenue from platforms like Twitch, Patreon, and merchandise stores.