How Much Did KSI and Logan Paul Make From Prime Hydration
KSI and Logan Paul co-founded Prime Hydration in 2022, and the brand quickly became one of the most successful influencer beverage companies in the United States. Forbes reported that Prime generated an estimated 250 million dollars in retail sales in 2023, with the company valued at around 750 million dollars at its peak. The drinks are sold in major retailers including Walmart, Target, and Amazon, and the brand expanded into energy drinks, iced coffee, and water in 2024. The financial structure of Prime Hydration is not publicly traded, so exact profit figures are not disclosed, but industry estimates suggest the founders earned hundreds of millions in licensing and revenue share deals. You can read more about the brand's rapid growth on Forbes at Forbes.
In early 2024, Prime Hydration faced a temporary shortage in the United States due to high demand and supply chain issues, which further increased the brand's visibility and resale value. The company signed a multi-year partnership with the UFC, making Prime the official hydration partner of the UFC Performance Institute. Logan Paul stated in interviews that Prime is the fastest-growing beverage brand he has ever been involved with, and the company continues to expand into international markets including the United Kingdom and Canada. The exact split between KSI and Logan Paul is not public, but industry analysts estimate each founder receives a significant share of wholesale revenue and licensing income from the Prime brand.
How Much Did KSI and Logan Paul Make From Boxing
KSI and Logan Paul have earned millions from their professional boxing exhibitions against each other and other opponents. Their first exhibition bout in August 2018 generated millions of dollars in pay-per-view revenue, and the rematch in November 2019 reportedly earned each fighter over 1 million dollars in guaranteed purse money. Their most recent exhibition in 2024 was streamed on DAZN and Prime Video, and while the exact gate revenue and fighter payouts have not been fully disclosed, industry estimates suggest the event generated over 50 million dollars in total revenue. You can find more details about the financial terms of influencer boxing events at Forbes.
KSI has a professional boxing record of 7 wins and 1 loss, with wins against notable opponents including Joe Weller and Luis Alcaraz Pineda, and his earnings from professional bouts have been reported in the mid-six figures per fight. Logan Paul has a professional record of 0 wins and 1 loss, with his losses and exhibitions generating significant attention and revenue from streaming platforms and sponsorships. Both fighters have secured personal sponsorship deals with brands such as UFC, Prime Video, and various energy and supplement companies, adding to their overall income from combat sports. The combined earnings from boxing and exhibitions for both KSI and Logan Paul are estimated to be in the tens of millions of dollars over the last five years.
Other Income Sources and Business Ventures
Beyond Prime Hydration and boxing, KSI and Logan Paul have built additional income streams through YouTube advertising, merchandise, and media ventures. KSI's YouTube channels have billions of views, and his ad revenue combined with brand deals is estimated to be in the millions annually. Logan Paul's YouTube channels and the podcast Impaulsive generate additional revenue, and both founders have launched clothing lines and other consumer products. You can read more about the business models