Kylie Jenner Income and Net Worth
Kylie Jenner's estimated net worth is around 900 million USD, based on public disclosures, company filings, and Forbes estimates of her stake in Kylie Cosmetics and other ventures. Her primary income comes from Kylie Cosmetics, endorsement deals, social media partnerships, and her role in the Kardashian-Jenner family media ecosystem. Forbes and other business outlets have repeatedly ranked her among the highest-earning self-made celebrities, citing her cosmetics brand, licensing deals, and equity positions in parent companies like Coty Inc. and Skims. For recent Forbes coverage of her wealth and business moves, see this report on Forbes.
Her annual earnings fluctuate with cosmetics revenue, licensing fees, and investment gains, but public filings and interviews indicate she continues to earn tens of millions of dollars per year from active business operations and brand partnerships. Coty Inc. acquired a majority stake in Kylie Cosmetics in 2020, and subsequent financial disclosures provide insight into the brand's revenue contribution and Jenner's retained equity.
Kylie Cosmetics and Business Revenue
Kylie Cosmetics generated hundreds of millions in estimated annual revenue at its peak, driven by lip kits, makeup bundles, and direct-to-consumer online sales. The brand's growth was supported by Jenner's social media reach, limited-edition drops, and a lean operating model that relied heavily on digital marketing and influencer-driven demand.
Coty Inc. reported financial results that included Kylie Cosmetics as part of its portfolio, with public earnings calls highlighting the brand's contribution to overall revenue and margins. SEC filings from Coty Inc. provide detailed breakdowns of acquisition terms, purchase price allocations, and performance milestones tied to Kylie Cosmetics.
Major Deals, Endorsements, and Investments
Kylie Jenner has secured high-value endorsement deals with fashion, beauty, and lifestyle brands, often structured around social media campaigns, product collaborations, and equity stakes. Her partnership with sister brand SKIMS, founded by Kim Kardashian, highlights the family's broader business strategy of cross-promotion and shared intellectual property across multiple ventures.
Beyond cosmetics, Jenner has invested in technology, wellness, and consumer brands, with some deals disclosed in public filings and press releases. She also earns income from her reality television appearances and digital content, which drive traffic to her brands and platforms. For a detailed breakdown of her business empire and recent deals, see this Forbes feature on Kylie Jenner.