Current Myspace Valuation and Ownership
Myspace is currently owned by Specific Media and Viant Technology, with the platform valued at roughly 35 million dollars as of recent reports. Myspace was acquired by Specific Media in 2011 for a reported 35 million dollars, a fraction of its peak value when it was one of the most visited websites in the world. The site has since operated as a niche music and entertainment platform rather than a mainstream social network, which has kept its market capitalization low compared to modern social media companies.
The current Myspace valuation reflects its reduced user base and limited role in the social media landscape. Myspace once surpassed Google in global traffic in 2006, but its decline began after Facebook launched in 2004 and expanded rapidly. Today, Myspace functions primarily as a legacy platform for artists and fans, with estimated annual revenues in the low millions, which supports its modest valuation.
Historical Sale Price and Peak Value
News Corp acquired Myspace in 2005 for 580 million dollars, a landmark deal that marked the peak of its commercial value. At the time, Myspace was the world's largest social networking site, with over 100 million registered users and strong engagement from musicians and celebrities.
Myspace was later sold to Specific Media in 2011 for 35 million dollars, representing a dramatic loss from the News Corp purchase price. The decline was driven by user migration to Facebook and Twitter, poor platform updates, and loss of advertising revenue. This sale price is the most recent confirmed transaction value used to estimate how much Myspace is worth today.
Financial Performance and Revenue Context
Myspace generates revenue primarily through advertising, premium subscriptions, and music-related partnerships, though its total revenue is a small fraction of major social platforms. Myspace's parent companies have not released detailed public financial statements for the platform, but industry estimates suggest annual revenues remain below 50 million dollars.
Myspace's current financial position is modest compared to platforms like Facebook, which generated over 134 billion dollars in revenue in 2023 according to its SEC filing. Myspace's low valuation is also consistent with its ranking among social networks, where it no longer appears in the top platforms by monthly active users. For comparison, other legacy social sites have similarly low valuations, as noted in recent analyses of Myspace's history and business model.