Kylie Jenner's Ownership Stake in Kylie Cosmetics
Kylie Jenner founded Kylie Cosmetics in 2015 and initially held a majority stake in the company. In November 2019, Coty Inc. acquired a 51% controlling stake in Kylie Cosmetics for $600 million, implying a total valuation of roughly $1.2 billion. Jenner retained a minority ownership position, with the exact percentage not fully disclosed. Coty's acquisition documents filed with the U.S. Securities and Exchange Commission outline the split of voting and economic rights between the two parties SEC filing on Coty acquisition.
As of the latest public disclosures, Jenner's direct ownership share in Kylie Cosmetics is estimated to be below 50%, with Coty holding the majority. The brand continues to operate under the Kylie Cosmetics LLC entity, with Jenner serving as a key creative figure. Coty's quarterly earnings reports reference the brand's contribution to their Beauty division, which includes other acquired labels like Rimmel and CoverGirl Forbes on Coty and Kylie Cosmetics.
Financial Impact of the Coty Deal on Kylie Jenner's Net Worth
The $600 million upfront payment from Coty significantly boosted Jenner's net worth, which Forbes has consistently ranked among the highest for self-made billionaires under 30. After taxes, transaction costs, and any earn-out structures, Jenner's net cash proceeds from the deal were estimated in the hundreds of millions. Her overall net worth, however, remains tied to other ventures including Kylie Cosmetics, SKIMS, and Khy Forbes net worth analysis.
Coty's acquisition structure included performance-based earn-outs, meaning Jenner could receive additional payments if Kylie Cosmetics meets specific revenue targets. The brand's global retail presence, including Ulta Beauty shelves, has supported consistent growth. Coty's 2023 annual report noted Kylie Cosmetics as a key driver of their prestige beauty segment, with double-digit growth in several quarters Coty annual results.
Current Brand Structure and Kylie's Ongoing Role
Kylie Cosmetics operates as a subsidiary within Coty's portfolio, with Jenner maintaining creative control over product development and branding. The company's product lines include lip kits, eyeshadow palettes, skincare, and body products. Distribution spans major retailers like Ulta Beauty and Amazon, alongside direct-to-consumer sales through the official Kylie Cosmetics website Kylie Cosmetics official site.
Jenner's ownership structure involves a mix of direct equity, intellectual property rights, and ongoing royalties from product sales. While Coty holds majority voting control, Jenner's influence remains central to the brand's identity and marketing strategy. The company continues to expand into new markets, including male grooming and fragrance, under the broader Kylie Beauty umbrella