Hailey Bieber’s Rhode Ownership Structure
Hailey Bieber is a co-founder and major stakeholder in Rhode, the clean skincare brand launched in June 2022. Public filings and brand disclosures indicate she holds a meaningful equity share alongside co-founder Rhode, though the exact percentage has not been formally broken out in SEC filings or major investor documents. Rhode operates as a private company, so detailed ownership splits are not required to be published in the same way as public companies, but brand statements and media reports consistently describe Hailey as a central owner and strategic partner in Rhode’s growth.
The brand’s structure is designed to give the co-founders strong control over product direction, marketing, and long-term vision. Rhode has emphasized that the company is privately held, which allows more flexibility in how ownership stakes are shared among founders and early investors. While specific share counts remain private, the company’s positioning as a founder-led brand means Hailey Bieber’s influence extends beyond a passive investment role into product development, branding, and public representation of Rhode.
Rhode Valuation and Funding Background
Rhode has raised multiple funding rounds since its launch, with valuations that have drawn attention from industry analysts. The brand’s estimated valuation has been reported in the hundreds of millions of dollars, reflecting strong early sales, celebrity backing, and growing retail distribution. These figures are based on private market data and press reports rather than audited public disclosures, so they should be treated as indicative rather than definitive.
Funding rounds have included participation from venture investors focused on direct-to-consumer beauty and wellness brands. Rhode has used this capital to expand its product line, invest in packaging innovation, and scale distribution across major retailers and its own digital channels. The company’s ability to attract capital at high valuations underscores the market’s confidence in the brand’s positioning within the competitive skincare space.
Hailey Bieber’s Role and Brand Influence
Beyond her financial stake, Hailey Bieber is actively involved in Rhode’s public-facing strategy, often appearing in campaigns and product launches. Her visibility has helped drive awareness and demand, particularly among younger consumers who follow her fashion and beauty choices. This level of involvement is typical for celebrity-founded brands, where the founder’s personal brand is closely tied to the company’s identity.
Industry coverage of Rhode frequently highlights the synergy between Hailey Bieber’s personal brand and the company’s clean-beauty positioning. Reports from outlets such as Forbes have noted how celebrity founders can accelerate growth in the prestige skincare market, and Rhode has been cited as an example of this trend. For deeper context on celebrity brand strategies, you can read Forbes’ analysis of how celebrity founders shape modern beauty brands at Forbes.