Finance

How Much of the UFC Does Dana White Own

Dana White holds a minority ownership stake in the UFC, which is now part of TKO Group Holdings after the 2023 merger with WWE. White's exact ownership percentage has not been p...

Mara Ellison
How Much of the UFC Does Dana White Own

Dana White UFC Ownership Percentage

Dana White holds a minority ownership stake in the UFC, which is now part of TKO Group Holdings after the 2023 merger with WWE. White's exact ownership percentage has not been publicly disclosed in detail, but reports indicate he remains a significant minority shareholder in the combined entity. The UFC operates as a subsidiary of TKO Group Holdings, with White serving as President and a key figure in the company's leadership structure Forbes.

UFC Ownership Structure and TKO Group Holdings

The UFC was previously owned by Zuffa LLC, which was acquired by WME-IMG, later rebranded as Endeavor, in 2016. In 2023, Endeavor merged UFC with WWE to form TKO Group Holdings, a publicly traded company on the NYSE under the ticker symbol TKO. Dana White's ownership stake is part of this larger corporate structure, which is controlled by Endeavor and its shareholders SEC.

Leadership and Compensation

As President of the UFC, Dana White receives a base salary and performance-based compensation tied to the company's financial results. His total compensation package includes salary, bonuses, and equity-linked incentives, though the exact breakdown is not fully detailed in public filings. White's role extends beyond operational management to include brand representation and strategic partnerships for the UFC Forbes.

Dana White's UFC Contract and Business Interests

Dana White signed a long-term contract extension with the UFC that ties his leadership to the company's growth trajectory. The contract includes performance milestones related to revenue, viewership, and global expansion. While the exact terms remain confidential, the structure aligns White's compensation with the long-term value of the UFC brand within TKO Group Holdings Forbes.

Other Business Ventures

Outside of the UFC, Dana White has invested in and launched several business ventures, including the White Mountain Brewery and various hospitality projects. He has also been involved in real estate development and media production, diversifying his portfolio beyond combat sports. These ventures operate independently of the UFC and TKO Group Holdings, though they often leverage the UFC brand and White's public profile Forbes.

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