Nastya's Age and Personal Details
Nastya, the Russian-born social media personality, was born on January 27, 2014, making her 11 years old in 2025. Her full legal name is Anastasia Sergeyevna Radzinskaya, and she is widely recognized by her online alias "Nastya." Her family manages her channels and brand partnerships, which are central to her public profile Forbes.
Her age places her among the youngest creators with globally recognized digital brands. Public records and media reports consistently list her birth year as 2014, and her channels are among the most-viewed children's content platforms on YouTube YouTube.
Nastya's Net Worth and Income Sources
Estimates of Nastya's net worth in 2025 range from $100 million to $150 million, based on publicly reported revenue from her family-run YouTube channels and merchandise lines. Her main channels generate billions of annual views, supported by ad revenue, brand deals, and licensing agreements.
Primary Revenue Channels
The family operates multiple channels that feature toy unboxings, roleplay scenarios, and educational content. These channels are monetized through YouTube's ad program and brand partnership deals with major consumer companies. The channels have been among the highest-earning children's content properties online Forbes.
Merchandise and Licensing
Nastya's brand extends to apparel, toys, and lifestyle products sold through online retail platforms. Licensing agreements with toy and entertainment companies contribute to her revenue streams. The family has expanded into mobile apps and interactive digital content targeting young audiences Forbes.
Career Milestones and Public Reach
Nastya's channels have accumulated billions of subscribers and trillions of views across multiple platforms. Her content is available in multiple languages, and her channels rank among the most-subscribed children's entertainment brands globally. The family's media company manages content production, brand partnerships, and distribution YouTube.
Global Audience and Platform Presence
Her content reaches audiences across North America, Europe, Latin America, and Asia. Platform analytics show her channels consistently rank in the top children's entertainment categories. The family has leveraged multi-platform distribution, including YouTube, TikTok, and streaming services, to expand her audience base YouTube.