Is Burt's Bees Owned by Clorox

Is Burt's Bees Owned by Clorox

Yes, Burt's Bees is owned by Clorox. The Clorox Company acquired Burt's Bees in 2007, and the brand operates today as a subsidiary within Clorox's portfolio of consumer products. The acquisition was a strategic move to expand Clorox's presence in the natural personal care segment.

Before the Clorox acquisition, Burt's Bees was an independent company founded in 1984 by Burt Shavitz and Roxanne Quimby. The brand built its reputation on natural personal care products, including lip balms, lotions, and cleansers. The sale to Clorox marked a significant shift, integrating Burt's Bees into a larger corporate structure while maintaining its brand identity.

Clorox Company Overview and Acquisition Details

The Clorox Company is a publicly traded consumer products company headquartered in Oakland, California. It is listed on the New York Stock Exchange under the ticker symbol CLX. Clorox operates through several divisions, including Household Products, Food, and Personal Care, with Burt's Bees falling under the latter category.

The acquisition of Burt's Bees was completed in 2007 for approximately $913 million in cash. This deal was part of Clorox's broader strategy to diversify its product lines and tap into the growing market for natural and sustainable consumer goods. The transaction was reported in major financial news outlets at the time.

Burt's Bees Brand Status Under Clorox Ownership

Under Clorox ownership, Burt's Bees continues to operate as a distinct brand, maintaining its focus on natural personal care products. The brand is known for its lip balms, which remain a flagship product line. Burt's Bees products are widely available in drugstores, grocery stores, and online retailers.

The brand's product portfolio has expanded since the acquisition, but it continues to emphasize natural ingredients and sustainable practices. Burt's Bees has maintained its position as a leading brand in the natural lip care and skincare markets. For more information on Clorox's corporate structure, you can visit the official Clorox Company website here. Detailed financial data on the acquisition can be found on the SEC's EDGAR database here.