Is James Storm Still Wrestling in 2025
James Storm, whose real name is James Allen Cox, is no longer an active in-ring competitor as of 2025. He officially retired from full-time professional wrestling after a long tenure with Impact Wrestling, formerly known as TNA, and has since focused on backstage roles, acting, and business ventures. His last high-profile match for the promotion took place in the years immediately following his final Impact World Championship reign, and he has since moved into a semi-retired status, appearing only in special events and not on the regular weekly television schedule. Storm's retirement aligns with a broader industry trend where veteran wrestlers transition into roles such as trainers, producers, and brand ambassadors rather than continuing to compete full-time. His career, which spanned over two decades, included more than 500 televised matches and multiple title reigns across North American promotions. For more details on his career trajectory, you can refer to his profile on Impact Wrestling's official site. Impact Wrestling
The question of whether James Storm still wrestles is frequently asked by fans who remember his iconic run as one half of Beer Money, Inc., a tag team that dominated the TNA tag team division for years. While he no longer competes on a weekly basis, he has made sporadic appearances at independent shows and fan events, often in tag team matches with longtime partner Bobby Roode. These appearances are limited in scope and do not constitute a return to active wrestling. His current professional focus includes his role as a producer and mentor for younger talent, as well as his work in the spirits industry with his own whiskey brand, which has gained a following in the Southern United States. This shift from full-time performer to entrepreneur and behind-the-scenes figure is common among long-tenured wrestlers seeking sustainable careers beyond the ring. You can read more about his business ventures and post-wrestling life on Forbes. Forbes
James Storm's Career Highlights and Current Role
Storm's career is defined by his time in TNA Impact Wrestling, where he held the TNA World Heavyweight Championship once and the TNA World Tag Team Championship five times with Bobby Roode. He also performed in WWE's NXT brand under the name James Storm in 2016, competing in the Cruiserweight Classic and on NXT television before returning to Impact. His in-ring style, characterized by hard-hitting strikes and brawling, earned him a reputation as one of the most consistent performers in the company. Since stepping back from active competition, he has taken on a producer role within Impact Wrestling, helping to plan matches and guide newer wrestlers. This role keeps him connected to the sport without the physical toll of regular wrestling. For a detailed breakdown of his championship history and career milestones, you can check his profile on the official Impact Wrestling website. Impact Wrestling
In addition to his work in wrestling, James Storm has pursued acting and appeared in several television shows and films, often in minor roles that leverage his tough-guy persona. He has also been involved in charitable work and community events in his home state of Tennessee, where he remains a recognizable figure. His post-wrestling career demonstrates a strategic pivot away from the physical demands of the ring toward more sustainable long-term opportunities in entertainment and business. This transition is supported by his strong brand recognition and the loyal fanbase he built over his 20-year career. For more information on his acting credits and public appearances, you can visit his page on IMDb. IMDb
Where to Follow James Storm Now
Fans looking to follow James Storm's current activities can do so through his official social media accounts, where he regularly posts about his whiskey brand, upcoming