Current Status of Justin Bieber and Scooter Braun
Justin Bieber and Scooter Braun are no longer in a business or management relationship. Braun sold the remaining stake of his Ithaca Holdings management company to HYBE, the South Korean music conglomerate that already owned a majority share. The transaction effectively ended Braun's role as Bieber's manager and removed him from the direct oversight of Bieber's career operations. The move followed years of public tension, lawsuits, and a broader restructuring of Bieber's business affairs under new leadership and advisors.
Bieber now works with a new management team and label structure that operates independently of Braun's former companies. HYBE and its subsidiaries continue to be involved in Bieber's music releases and global promotions, but under different executive oversight and contractual arrangements than those tied to Braun. The shift reflects Bieber's effort to gain more direct control over his brand, intellectual property, and long-term career decisions, while reducing reliance on the management firm that previously represented him.
Timeline of the Separation and Business Transactions
The separation process accelerated in 2023 and 2024 after Bieber filed a lawsuit against Braun and Ithaca Holdings, alleging mismanagement and breaches of fiduciary duty. Braun countersued, but the legal disputes were resolved as part of broader restructuring deals that included the sale of his stake in Bieber's management and publishing interests. The transactions involved multiple entertainment and investment entities, including HYBE, which had already become the majority owner of Ithaca Holdings before acquiring the remaining share linked to Braun.
Prior to the final separation, Braun had managed Bieber's career for more than a decade, overseeing early breakthroughs, touring operations, and brand partnerships. The business relationship drew scrutiny from fans, media, and industry analysts, especially after Bieber publicly expressed frustration with his management and called for changes in how his career was handled. The resolution involved the transfer of management rights, catalog interests, and operational control to new entities aligned with Bieber's current business strategy.
Impact on Bieber's Career and Business Operations
Since the transition, Bieber has continued releasing music and touring under a restructured management and label setup that emphasizes greater artist autonomy. His team now includes executives and advisors focused on long-term brand building, intellectual property protection, and strategic partnerships rather than the day-to-day artist management model previously associated with Braun. The change has been accompanied by shifts in how Bieber's music is marketed, distributed, and monetized across streaming platforms and live performance markets.
The restructuring also affects Bieber's publishing and recording agreements, with rights and revenues now flowing through entities that operate with more direct oversight from Bieber and his inner circle. Industry observers note that the move aligns with a broader trend among high-profile artists to consolidate control over their careers by reducing dependence on legacy management firms. For ongoing updates on Bieber's projects and business moves, you can follow reports from Forbes, which regularly covers entertainment industry transactions and artist business strategies at this link: Forbes. Additional details on HYBE's role in music management and acquisitions can be found in SEC filings and investor materials available at this link: SEC EDGAR.