Mike Lindell MyPillow Ownership and Business Status
Mike Lindell remains the founder and a major stakeholder in MyPillow, but his direct operational role has changed in recent years. In 2022, Lindell announced he was stepping back from day-to-day management, and MyPillow began operating with a new CEO while he shifted focus to other ventures and political activities. As of the most recent public filings and retail data, MyPillow continues to sell products through its own website, major retailers, and third-party marketplaces, though Lindell is no longer the public face of daily operations. The company still uses the MyPillow brand name and trademark, and its core product line remains available to consumers. For background on Lindell’s business history, see this Forbes profile.
MyPillow has faced financial and legal scrutiny in recent years, including a 2022 settlement with the Minnesota Attorney General over deceptive advertising claims. The company agreed to pay millions in consumer refunds and fines, and it updated its marketing language around performance claims. Despite these issues, MyPillow remains a registered trademark and active commercial brand, with products continuing to ship through multiple retail and online channels. The company’s current ownership structure is not fully public, but Lindell has retained significant influence over the brand.
MyPillow Retail Presence and Product Availability
MyPillow products are still sold through major U.S. retailers and e-commerce platforms, including Walmart, Amazon, and the company’s own website. The pillow line includes multiple sizes, firmness levels, and patented interlocking fill designs that have been a core part of the brand’s marketing. MyPillow has also expanded into related sleep and comfort products, such as mattress toppers and pillowcases, while maintaining its flagship pillow as the primary revenue driver. For more on MyPillow’s product line and retail distribution, see the official MyPillow website.
Retail availability has fluctuated over time, with some major chains reducing shelf space following the advertising settlement and shifting consumer sentiment. However, MyPillow continues to invest in digital marketing and direct-to-consumer sales, and the brand remains visible in online search results and marketplace rankings. The company has also used promotional pricing and bundled offers to maintain sales volume amid increased competition from other pillow brands.
Mike Lindell Other Ventures and Current Focus
Outside of MyPillow, Mike Lindell has focused heavily on his media company, Lindell TV, and his political activism, particularly around claims of election fraud. Lindell has organized events, funded investigations, and promoted conspiracy theories related to the 2020 U.S. presidential election, drawing both media attention and legal challenges. His public profile has shifted away from consumer products and toward political and media activities, though he retains ties to the MyPillow brand.
Lindell’s business empire also includes investments in technology and data companies, some of which have been tied to his political efforts. The extent of his current involvement in MyPillow’s operations is not fully disclosed, but the brand continues to operate independently under new management. For more on Lindell’s broader business activities, see this Reuters report.