Current Ownership of Bobbi Brown Cosmetics
Bobbi Brown Cosmetics is not owned by Millie Bobby Brown. The brand was founded by makeup artist Bobbi Brown and is currently majority owned by private equity firm Carlyle Group. In 2023, Carlyle held a controlling stake in the company, which operates globally with distribution in over 70 countries. The brand generates hundreds of millions in annual revenue and remains a major player in the prestige beauty market. For background on the brand's acquisition history, see this Forbes overview of Carlyle's beauty investments Why Private Equity Firms Are Buying Beauty Brands Like Crazy.
Millie Bobby Brown has no equity stake in Bobbi Brown Cosmetics. Her name similarity to the brand is purely coincidental. The actress, born in 2004, is known for her role in Stranger Things and has built a separate personal brand in entertainment and modeling. Her business ventures include a partnership with Pandora and a production company, but none involve the Bobbi Brown cosmetics line. Public records and SEC filings for parent company The Estée Lauder Companies confirm the brand's ownership chain without any connection to the actress.
Millie Bobby Brown's Business and Brand Ventures
Millie Bobby Brown launched her production company, PCMA Productions, and signed a multi-year deal with Pandora in 2022 to become a brand ambassador. She has also appeared in campaigns for other major brands, leveraging her social media following of over 50 million across platforms. Her net worth is estimated in the tens of millions, derived primarily from acting, endorsements, and producing. She has not publicly announced any plans to enter the cosmetics ownership space.
The actress's brand partnerships are focused on fashion, jewelry, and entertainment. She served as a brand ambassador for Pandora starting in 2022, a role that aligns with her public image and demographic reach. Her business strategy centers on media and lifestyle, not beauty product ownership. Any online claims linking her to Bobbi Brown Cosmetics are false and likely stem from name confusion.
Why the Confusion Exists
Name Similarity and Search Trends
The confusion between Millie Bobby Brown and Bobbi Brown Cosmetics arises from the shared surname "Brown" and the actress's high visibility. Search engines frequently surface results that conflate the two, especially in autocomplete suggestions. This has led to widespread but inaccurate social media posts claiming she owns or is launching a cosmetics line. Fact-checking organizations and beauty industry outlets have repeatedly clarified that no such ownership exists.
Official Statements and Brand History
Bobbi Brown, the founder, has publicly stated that the brand was sold to Estée Lauder Companies in 1995 and later acquired by Carlyle Group. The brand's official website and press releases make no mention of Millie Bobby Brown. The Estée Lauder Companies, which previously held the brand before Carlyle's acquisition, has also never associated the actress with the cosmetics line. For the brand's official history, see the Bobbi Brown Cosmetics website Bobbi Brown Cosmetics Official Site.