Is My Pillow Company Still in Business Today
My Pillow Inc. remains an active business entity and continues to sell products through its website, retail partners, and third-party marketplaces. The company operates as a private company after delisting from public markets, and its current operations are managed by the founder and existing executive team. For the latest corporate filings and basic entity status, you can check the Minnesota Secretary of State business search page here. The company still advertises its flagship pillows and bedding accessories, but its public profile is much smaller than during its peak media and retail expansion.
My Pillow has faced significant financial and legal challenges that affected its size and public perception. The company entered into a consent order with the Minnesota Attorney General in 2021, requiring refunds and changes to marketing claims. It also settled a separate case with the U.S. Consumer Financial Protection Bureau over deceptive lending practices related to its proprietary credit program. These actions reduced revenue and reshaped how the company structures its sales and customer agreements. The company continues to process orders and customer service requests, though its scale is now more comparable to a niche direct-to-consumer brand than a mass-market bedding leader.
My Pillow Stock, Public History, and Current Ownership
My Pillow was publicly traded on the OTC Markets under the ticker symbol MYP for several years before voluntarily delisting. During its time as a public company, shares traded at very low prices, and the company filed periodic reports with the SEC. The delisting removed the obligation to file regular disclosures with the SEC, which is why current financial details are limited compared to fully reporting public companies. You can read the last available public filings and OTC market notices on the SEC EDGAR system here. Ownership today is concentrated with the founder and a small group of private investors rather than public shareholders.
After delisting, My Pillow shifted to a private ownership structure and reduced its reliance on traditional retail partnerships. The company now focuses more on direct online sales, infomercials, and affiliate marketing rather than large-scale retail distribution. This change lowered overhead but also reduced the visibility and revenue streams that once supported rapid growth. Without public reporting requirements, independent analysts and financial media publish less coverage of its operations, making it harder to verify current revenue figures or growth trends.
What the Latest Public Data Shows About My Pillow
Regulatory Actions and Customer Refunds
Regulatory actions in Minnesota and at the federal level have directly affected My Pillow's business practices and customer obligations. The consent order required the company to issue refunds to customers who were misled about product performance and pricing. The CFPB settlement also addressed deceptive marketing of credit offers tied to My Pillow-branded payment plans. These legal outcomes resulted in significant cash outflows and operational changes, including tighter controls on how claims are presented in advertising. The company remains in business but now operates under stricter oversight and a more limited product and marketing scope.
Current Market Position and Brand Visibility
My Pillow still appears in online search results and marketplace listings, but its market position is far smaller than during its peak media exposure. The brand relies heavily on repeat customers, referral programs, and targeted digital advertising rather than broad retail presence. Independent reviews and consumer reports continue to highlight mixed feedback on comfort, durability, and value compared to competing pillow brands. For current business registration details and entity status, you can also check the Minnesota Secretary of State business search page