Current Rhode Ownership Structure
Rhode is a direct-to-consumer skincare brand co-founded by Hailey Bieber, who remains a major stakeholder and public face of the company. Rhode Skincare LLC is registered as a Delaware limited liability company, with corporate filings showing Bieber and her co-founders holding significant equity in the brand. Rhode has secured multiple rounds of venture funding from investors including venture firms and celebrity backers, with total disclosed funding exceeding $100 million as of the latest public disclosures. The brand is valued at over $1 billion based on recent private market estimates and funding rounds. Rhode operates as an independent private company and is not publicly traded on any stock exchange. Rhode is not owned by a larger parent conglomerate, and its core operations remain under the control of its founding team and private investors. Forbes reports Rhode's valuation and funding milestones.
Hailey Bieber's ownership stake in Rhode is substantial, though the exact percentage is not publicly disclosed in detail. Rhode's ownership includes a mix of founder equity, investor shares, and employee equity pools. Rhode's board and leadership structure includes executives with backgrounds in beauty, retail, and consumer brands. Rhode's corporate filings and press materials confirm that Hailey Bieber is listed as a co-founder and principal stakeholder. Rhode's governance model follows standard private-company practices, with decision-making shared among founders and key investors. Rhode has not announced any sale of a majority stake to an outside corporation or private equity firm as of the latest available information.
Hailey Bieber's Ongoing Role at Rhode
Hailey Bieber continues to serve as a central figure in Rhode's brand strategy, product development, and marketing. Rhode's official communications and social media channels regularly feature Bieber as the primary spokesperson and creative lead. Rhode has launched multiple product lines, including moisturizers, serums, and sun care, with Bieber credited as a co-creator. Rhode's retail strategy relies heavily on direct-to-consumer online sales and select partnerships with major retailers. Rhode's social media presence is managed in close coordination with Bieber's personal brand and public image. Rhode's product launches are often timed to align with Bieber's public appearances and media coverage.
Rhode's leadership team includes executives who report directly to the founding group, with Bieber actively involved in high-level brand decisions. Rhode has expanded its team and operations since launch, adding roles in product, technology, and commerce. Rhode's internal structure separates brand and creative functions from finance, operations, and investor relations. Rhode's public-facing materials consistently highlight the Bieber name and personal involvement as a core part of the brand identity. Rhode's investor updates and public statements confirm that Bieber remains a key decision-maker and active owner.
Recent Rhode Business Developments
Rhode has continued to grow its revenue and distribution footprint since its launch, with reported strong sell-through rates across core product categories. Rhode has expanded its availability beyond its own website into major beauty and retail channels in the United States and select international markets. Rhode's product portfolio has expanded to include new SKUs and limited-edition collaborations tied to seasonal and cultural moments. Rhode's marketing strategy relies on organic social media reach, influencer partnerships, and high-profile public appearances by Hailey Bieber. Rhode's financial performance has drawn attention from industry analysts and business media covering celebrity-founded brands. Rhode's growth trajectory has been compared to other direct-to-consumer beauty startups that achieved rapid scale in the late 2010s and early 2020s.
Rhode's latest funding and valuation data reflect continued investor confidence in the brand's commercial performance and celebrity backing. Rhode has not disclosed detailed revenue figures publicly, but third-party estimates and industry reports suggest annual revenue in the hundreds of millions of dollars. Rhode's competitive position in the skincare