Simone Biles Net Worth and Income Sources
Simone Biles has a net worth estimated at around 16 million dollars as of 2025, built from competition winnings, Olympic bonuses, and long-term endorsement deals with brands such as Nike, United Airlines, and Mastercard Forbes. Her primary income streams include appearance fees, sponsorship contracts, and paid public appearances, with annual earnings from endorsements alone reported in the multi-million dollar range in recent years.
Biles has also earned money through her role as a commentator and analyst for major sports broadcasts, as well as through her participation in the professional gymnastics league Athletes Unlimited, which offers competition prizes and individual bonuses Athletes Unlimited. Her total income is supplemented by licensing her name and likeness for merchandise, digital content, and fitness-related collaborations.
Simone Biles Endorsements and Business Deals
Major Brand Partnerships
Biles has held long-term endorsement deals with Nike, Beats by Dre, and Mastercard, which typically include fixed annual retainers plus performance-based bonuses tied to campaign reach and sales Nike. United Airlines named her a brand ambassador, linking her image to travel campaigns and customer loyalty promotions in the United States.
Simone Biles LLC and Brand Ownership
She operates Simone Biles LLC, a company that manages her personal brand, licensing agreements, and content partnerships SEC. The entity controls trademarks tied to her name and signature moves, allowing her to earn royalties from merchandise, apparel collaborations, and authorized use of her likeness.
How Simone Biles Built Her Wealth
Olympic Medals and Competition Earnings
Biles has won seven Olympic medals, including four golds, which came with U.S. Olympic Committee cash bonuses and international federation prize money Team USA. Her World Championship titles and global competition results further increased her market value as an athlete and public figure.
Post-Retirement Business Strategy
Since stepping back from full-time elite competition, Biles has focused on brand-building, media projects, and strategic partnerships that generate recurring income Forbes. Her financial growth relies on a mix of equity-like brand ownership, long-term sponsorships, and diversified income channels beyond prize money.