Jeanie Buss as Controlling Owner of the Lakers
Jeanie Buss is the controlling owner and controlling trustee of the Buss Family Trust, which holds the majority ownership stake in the Los Angeles Lakers. She assumed the controlling role after the passing of her father, Jerry Buss, and oversees the franchise as the primary decision-maker in partnership with the trust structure Forbes.
The Lakers franchise is consistently ranked among the most valuable in the NBA, with Forbes estimating the team value at approximately $6.4 billion, driven by arena revenue, media deals, and global brand equity. Jeanie Buss represents the franchise in league meetings, approves major executive hires, and works alongside the president of basketball operations to shape roster and business strategy.
Business Structure, Revenue Streams, and Key Executives
The Lakers operate under the umbrella of the Buss Family Trust, with Jeanie Buss serving as the controlling trustee who manages the trust assets, including the team, the Crypto.com Arena lease relationship, and associated business entities SEC EDGAR.
The franchise generates revenue from national and local television deals, ticket sales, suite and premium seating, merchandise, and sponsorship partnerships. Jeanie Buss oversees the business side through executives and advisors who handle media rights negotiations, corporate partnerships, and fan experience initiatives at Crypto.com Arena.
Recent Developments and Strategic Direction
Recent business developments include ongoing negotiations around arena upgrades, media rights extensions, and long-term partnerships that aim to protect and grow franchise value in a competitive sports and entertainment market.
The Lakers continue to focus on on-court performance, roster construction, and brand expansion through digital platforms and international games, with Jeanie Buss maintaining a visible leadership role in setting the long-term vision for the franchise Forbes.